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5-2 Milestone Two Submission
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Prompt For this milestone, you will develop the “Proposal Creation” portion of the Social Media Strategy Proposal section of your course project. Specifically, you must address the following rubric criteria: Proposal Creation: Now that you have gathered and analyzed the necessary qualita...

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  • April 19, 2023
  • 8
  • 2022/2023
  • Essay
  • Unknown
  • A+

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Milestone Two
Student
Department of Communication, Southern New Hampshire University
COM-311: Social Media Strategy
Professor Meghan Hodgin
March 29th, 2023 1
Milestone Two
Data Analysis The chosen audience for this project is the SNHU campus students, which according to UNIVSTATS (2022) consisted of 6,861 students. The university had a total of 145,533 students but 138,672 of them were enrolled exclusively online. There are no data that comprises the campus students only, so the rest of the statistics are taken from the total student population. The student body was mostly composed of people ranging from 25 to 29 years old, followed by the groups of 30 to 34 and 35 to 39. However, typical campus students are aged 18 to 22 (Hodgin, 2023). The educational achievement of the students was divided between those enrolled in undergraduate and graduate programs, with the majority of 121,884 students working on an undergraduate degree. Additionally, it is estimated that 70% of all college students work at least one part-time job, and that their average income is $4,250 per year (Brunner, 2023). As for geographic location most of the on-campus students live in Manchester, NH, with 61% living in college dorms and 39% living off-campus (U.S. News, 2021).
Other relevant psychographic statistics of students are is that popular hobbies of college students in New Hampshire include soccer, fitness, reading, volleyball, and gaming (Scholaroo, 2022). To be considered as well is that 98% of college students are active on social media such as
Instagram, TikTok, and Twitter, but only 32% of them are interested in engaging with college content (Corry, 2022). This is related to the fact that Gen Z (aged 11 to 26) values authentic experiences, content relevant to their needs and interests, freedom of expression, and openness to
understanding different kinds of people. Meanwhile, it rejects interruption advertising exemplified by 50% of them that use ad blockers (Carbone, 2021).

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