Capsim Exam 2023 Test Bank Comprising of actual and all possible questions and answers
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Course
Capsim
Institution
Capsim
Capsim Exam 2023 Test Bank Comprising of actual and all possible questions and answers
1. When opening the Excel version of Capstone®, you should do what to Macros?
Enable
If there are two identical products, one that has 100% accessibility and one that has 0% accessibility,
the product with...
,a. Customers (Market Segment).
16. "Reliability" is expressed in terms of:
a. Mean Time Between Failure.
17. MTBF measures what?
c. Reliability
18. The two characteristics that the perceptual map evaluates are
a. Performance and Size.
19. The Perceptual Map is
a. a marketing tool used to track the position of the company's products against those of
the competitors.
20. The segments all drift to the lower-right section of the perceptual map. Why does
this drift take place?
c. Customers want smaller and faster products.
c. Customers want smaller and faster products.
d. down; right
22. When tracking market segments on the performance and size perceptual map,
which segment moves or "drifts" the slowest?
b. Traditional
23. What happens to a product priced at $1 above or below the segment guideline when
a segment's product supply outstrips demand?
c. It loses 20% of its appeal.
24. What's the measure for product reliability?
c. Expected time a product lasts
25. At what dollar amount above the segment guidelines is all consumer appeal lost?
b. $5
26. The prices in each segment
a. drop by $0.50 each year.
27. MTBF in the segments should be
MTBF (Performance) > MTBF (High End)., and MTBF (Low End) < MTBF (Size).
28. Which of the following are not buying criteria?
b. Automation
29. Inside each fine cut circle,
a. segments have an ideal spot where demand is at its highest.
30. The Traditional ideal spot is
c. near the center of its circle.
31. Increasing a product's reliability will result in which of the following changes to
production costs?
b. Higher material cost
32. Age refers to:
b. Product Age.
33. What happens to a product's Perceived Age when it is repositioned in R&D?
a. It is reduced by 50%.
34. The preferred product perceived age for each sector peaks at:
c. zero years for high end and seven years for low end.
c. zero years for high end and seven years for low end.
a. 2
, 36. Pricing plays a role
in the rough cut stage of the purchase decision and in the fine cut stage of the purchase
decision.
37. What are the top buying criteria that low end customers most value?
b. Price
38. Which of the following is not a type of market segment in CapSim?
c. Standard
39. What is the correct answer concerning the top buying criteria for the following
segment:
d. Price for low end and Positioning for high end.
40. Low End customers emphasize buying criteria in which order?
a. Price, Age, Positioning, Reliability
41. Each segment places
b. a different emphasis on features of the 4 buying criteria.
42. Which market segment places the most importance on price?
c. Low End
43. What is the most important criterion to a "Low End Segment" customer?
a. Price
44. If you are marketing to High End customers, which criteria are most important to
them in order of importance?
e. Positioning, Age, MTBF, Price
45. Which one is not an area in which Capstone® separates company activities?
d. Logistics
46. The following represent core company activities that must be addressed each year
except:
d. Labor Negotiations.
47. Which of the following is not addressed by R&D?
e. Workforce Complement
48. In the Marketing Plan, Research and Development addresses all but the:
d. automation of assembly lines.
49. When an R&D effort started in 2001 completes on September 15, 2002, the product
revision kicks in
b. immediately upon completion.
50. The relative cost of a product's material cost increases as:
c. MTBF is raised.
51. R&D completion time can be shortened
d. when a company takes advantage of existing technology.
52. R&D completion time depends on
a. number of projects in R&D.
b. automation rating.
c. the age of the product.
53. Which Automation rating requires the longest time to reposition a product?
e. 10
54. In Capstone®
c. the terms age and perceived age are used interchangeably.
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