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Essay Unit 3 - Using Social Media in Business
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Btec level 3 Information technology unit 3 assignment 1, till grade distinction.
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Haider ChaudhryUnit 3
Introduction
Social Media platform or social networking websites are a mobile or internet-based platform used to
share and create content for people to see and interact with online. It can also be to promote
businesses, including any profiles or accounts on Facebook, Instagram, Twitter, Snapchat, and
YouTube.
People can use social media to grow their own profile and promote their products to people to buy.
Social media has evolved into an online communication tool consisting of businesses, communities,
organisations, and individuals, which allow them to build relationships by sharing opinions, thoughts
and feeling people would want to express and let other people know about. It is especially important
for business in promoting their products and services as consumers can directly engage with big or
small companies, which gives them almost a one-to-one interaction and offers a more personal
approach to customers which could improve their opinions on a business. Social media, especially in
the current era, is especially important for a business in promoting their products and services as it
builds awareness around them which means it would attract more people and this automatically
promotes their products. There are many types of ways businesses can use social media for their
business and we will discuss this later.
What different social media sites appeal to different audiences
There are many different social media platforms, the main ones for businesses include Instagram,
twitter, and Facebook and Snapchat.
Structure Features Target audience
Snapchat Snapchat is an Features of snapchat is that The target audience is
application which was users can post anything on aged between 13-24.
made to communicate, their story and make private 58% of Snapchat users
send pictures, record stories for privacy. People can are female and 41% are
videos, and take take photos and videos and can male. The U.S. has the
pictures. Users can add save chats and interact with most Snapchat users
them. Businesses can post (108 million), followed
filters as well. You can
adverts on snapchat to their by India (74.3 million.)
add people from the
intended audience which
search bar and can see would bring user attention. If
people from the map. the brands big enough they can
put on filters such as taco bell.
,Haider Chaudhry
Twitter Twitter is an application Features of twitter people can Overall twitter is aimed
which users can take photos and videos, text at people over 13,
communicate with each people, like and comment on however according to
other by @ people and videos and posts, retweet and statistics, the main age
companies. Users post more. Local news shops can group is between 25-34.
pictures and videos and utilise twitter and post regular Twitter is used more by
use hashtags. Can use news. Businesses should use males then females
tweet if it is less then this as twitter is popular so overall as the ratio is
280 characters. many users can see your post 68.5% male and 31.5%
and bring user attention and are female. citizens in
people can communicate with the U.S. interact with
companies which they could Twitter more than any
use to improve. other country, followed
by Brazil, Indonesia, and
the United Kingdom.
Facebook Facebook is an Features of Facebook is that Facebook is aimed at
application which people can interact with users people aged 13 and over,
people can to start a discussion or create however according to
communicate, call, and polls to allow people to vote on statistics, the main age
post casual updates, a certain question and create group of people that use
advertising, posts, and events hosted by the business’s Facebook are aged 18 –
stories. According to page itself. People can also 29. However, nowadays
stats, the best time for post pictures and videos and a lot of older people
business to post on makes stories and Facebook rather than people aged
Facebook is around has connected apps such as around 18 use Facebook.
11am to 8pm. messengers. Facebook has a lot Facebook is used more
of users so it easy for people to by females than males,
find out about the business. It The ratio between males
will also target the audience and females is 55%
very well. females to 45% males.
Instagram Instagram is an Features of Instagram is that Instagram is aimed at
application which users you can interact with users to people over 13, however
can post anything from make a discussion or do a live the main age group is
pictures, videos, create stream with multiple people, between 25-34. The ratio
a story, and like and create a story, photo and is 51% female to 49%
save videos. videos, text people, like and male. The likely reason is
comment on videos and posts, because women like to
and more. Second-hand good communicate with family
sellers, brand ambassadors, more. The USA leads by
comedians etc. Should use being the top country
, Haider Chaudhry
Instagram as their main social which use Instagram the
media page as it will attract most with 280 million
more people, and people will users, followed by India
not get bored, and this will with 190 million users.
make it easier to target their
audience. Pros of using
Instagram is that celebrities
could reach out and help
advertise a product.
Creating an image or brand:
An image brand is the most important part for a business. This is because a brand is a representation
of a company and is what is used to identify a company. It can either make a brand seem good or
bad. If your business is popular people will recognise it worldwide. An example for this is when coca
cola posts an image on twitter, it uses the same colour accents, (red and black) and slogan, and this
gradually created awareness to customers and built-up target audience. This meant that when
people thought or red and black, they would think of coca cola as all the posts are red and black. This
makes the brand much more popular and creates a strong image of the brand. An example of a post
from coca cola is shown below here the predominant colours are black and red. Businesses can
create an image by creating an account on different platforms such as Facebook or twitter and
posting added content which appeal to their target audience and over time this will build their image
as a brand and increase customer loyalty if they are consistent, such as coke which have a consistent
theme so that when customers think of red and black, they would think of coke.
Promoting products and/or services
Businesses can use social media to promote their products that they are selling or even their
services. They can do this by posting their products on their social media page by using images and
videos and briefly describing it. This would hopefully create a community in which people would buy
their products. The business should post fun and eye-catching content so that people would be
bored and swipe away from their post. If it is a good post, people would retweet, comment, share
and like the post which increase customer interaction and build up a bigger community and this
would also in turn make the business have a better brand image. Businesses can do this by including
polls which make people interact with the post more and can use hashtags so when users click on it,
the tweet will be in the hashtags. They could also include special promotions such as ‘50% off’ which
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