BTEC BUSINESS LEVEL 3 UNIT 17- AIM C ASSIGNMENT 2023 LATEST GUIDE.

Persons BTEC Level 3 National Extended Diploma in Business Would you buy this? In this report I will be developing a digital marketing campaign for a selected product or brand. In this case I will be developing the campaign for a company called “Avya”. Avya is a bespoke women’s suit company that is based in London. My report will justify me decision made and improvements that will increase brand loyalty and brand awareness. It will also demonstrate the wider promotional and marketing mix for Avya. I have conducted primary and secondary research for my report because I have had to research about other bespoke women’s suits and Avya competitors. I have also interviewed the owner of the company to find out more of the business and what it is their targets are in the future. I have conducted secondary research because it is cheap and efficient. I have conducted primary research because it is more efficient and effective than secondary research however it is more time consuming. P6- Produce an outline for a digital marketing campaign that will create brand loyalty for a new or existing product or brand M3- Produce a detailed digital marketing campaign and demonstrate how it integrates into the wider marketing and promotional mix for a new or existing product or brand D3- Produce creatively a digital marketing campaign, justifying the key decisions taken and potential improvements that could be used to create brand loyalty Executive summaryAvya needs a digital marketing campaign to be able to achieve their aims and objectives but also to raise awareness and promote their brand in different ways to be able to increase their sales and their revenue as well as get their brand know worldwide. The anticipated results for the digital marketing campaign that I am going to recommend would be that Avya’s followers would increase across their platforms, their brand would also be well known but also their sales would increase because people would have seen their posts and what they do which is unique therefore they may want something different which is why they would get in touch with Avya to find out more information on their products and how could they design their own. Avya has give out a £2000 budget which can be used to spend on different promotional methods and adverts. I have also included what Avya could do to make sure that their campaigns are up to a high standard and what methods of digital campaigns are great for their business to use. Avya