Summary
Summary Business Research Methods chapter 9
- Course
- Institution
- Book
Business Research Methods chapter 9
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
More summaries for
-
Samenvatting Business Research Methods Blumberg
-
Business Research Methods chapter 1
-
Business Research Methods chapter 2
Seller
Followlucvandernat
Reviews received
Content preview
Business Research Methods chapter 9Case study objectives (approach to a problem)
Case study research is suitable for explanatory, descriptive and exploratory research, like the other
approaches. Yin defines a case study as ‘an empirical inquiry that investigates a contemporary
phenomenon within its real-life context; when the boundaries between phenomenon and context
are not clearly evident; and in which multiple sources of evidence are used.
*A case study is about a person, group, or situation that has been studied over time.[1] If the case
study, for instance, is about a group, it describes the behavior of the group as a whole, not the
behavior of each individual in the group*
Case study research emphasizes the embeddedness of a phenomenon in its real-life context. Case
studies allow you better to shed light on a phenomenon from multiple perspectives defined by its
context than other approaches. Moreover, the broader scope of case studies allows you to detect
patterns and potential explanations that you initially neither expected nor looked for, which makes
them a good approach to build theory. It is especially appropriate for answering ‘why and how’-
questions.
A good case study starts with a problem that is not well understood, that is with a problem that we
cannot explain or a problem that is explained by various often contradicting explanations. The
objective of a case study is to understand a real problem and to use the gained insights for
developing new explanations and theoretical dispositions.
Difference between case study research and other research methods:
Relies on multiple sources, replication logic, results are not generalizable to a population.
Within case study research it is possible to distinguish between single and multiple case studies
(single versus multiple case studies).
Single: if the intended study research provides the closing critical study to a longer series of
case studies written by others, a single case is adequate. They are also appropriate for
investigating extreme or unique cases. Extreme cases occur, according to the rules of
probability, very rarely, hence there is often no more than one case available. (accident with
a space shuttle)
Multiple: are more appealing, though, as their results are considered more robust.
Conducting multiple case studies requires considerable thought as to which cases to select,
however. Contrary to survey research the selection of cases is not bases on sampling logic
but on replication logic. The main idea behind replication logic is that according to a theory,
one would expect that the same phenomenon occurs under the same conditions.
(implementing a CRM system, how do people respond)
The richness of evidence sources
The main advantage of case studies compared to other approaches is that they permit the
combination of different sources of evidence. It is possible to distinguish roughly three sources of
evidence;
Interviews: interviews are the most widely used source for collecting information for
evidence.
Documents and archives: documents including archival sources form a rich source of
evidence, which is rarely exploited in other research approaches and plays a crucial role in
case study research.
Observation: observation is a research approach itself. As with information obtained from
documents, information from observations augments other sources and is especially useful
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller lucvandernat. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.45. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
76449 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now