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MNB3701 - Global Business Management IA (MNB3701)
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, Table of Contents
Executive summary ........................................................................................................................... 1
Background of Apple Inc. ................................................................................................................ 1
Institution-based view ........................................................................................................................... 2
Formal institutional framework............................................................................................................. 2
Informal institutional frameworks ........................................................................................................ 5
Resource based view ........................................................................................................................ 7
Appraisal of Resources owned by Apple Inc. ........................................................................ 8
VRIO evaluation of resources ................................................................................................... 10
Strategic implication ....................................................................................................................... 10
Challenges trading internationally .............................................................................................. 11
Implication to management ........................................................................................................... 12
Foreign Direct Investment (FDI) evaluation .............................................................................. 12
Exchange rates ...................................................................................................................................... 13
Fluctuations in exchange rates and currency risk exposures ............................................................. 14
Strategies to manage exchange rate fluctuations ................................................................................. 14
Global, regional and bilateral economic integration ............................................................................. 15
Conclusion ......................................................................................................................................... 16
References ......................................................................................................................................... 17
Revisions to assignment 2 ............................................................................................................ 18
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