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MNB3701 REPORT 3 ASSIGNMENT 6 2023 (C)
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muzavazi47@gmail.com MNB3701DISCLAIMER
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MNB3701
Principles of Global
Business Management
REPORT 3
(UNIQUE NUMBER: XXXXX)
by
XXXXXX
(XXXXXXXXX)
DEPARTMENT BUSINESS
MANAGEMENT
DECLARATION
Note that the portfolio or any part thereof will not be marked if this
declaration has not been completed.
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Declaration of own work
I hereby declare that the material which I now submit for this assessment is
entirely my own work and has not been taken from the work of others. Work that
was constructed from other sources has been duly referenced.
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Table of Contents
Executive summary ................................................................................................................................. 1
Background ............................................................................................................................................. 3
Literature search ..................................................................................................................................... 5
Institution-based view ............................................................................................................................ 5
Formal institutional framework .............................................................................................................. 5
Informal institutional frameworks .......................................................................................................... 8
Resource-based view ........................................................................................................................ 11
Resources in McDonald’s South Africa .......................................................................................... 11
Evaluation of McDonalds’ resources using VRIO ......................................................................... 14
Challenges trading internationally.................................................................................................... 15
Implication for management ............................................................................................................. 18
Foreign Direct Investment (FDI) evaluation ................................................................................... 19
Exchange rates ...................................................................................................................................... 22
Fluctuations in exchange rates and currency risk exposures ............................................................... 23
Strategies to manage exchange rate fluctuations ................................................................................. 23
Global, regional and bilateral economic integration ............................................................................. 25
Socially responsible business ................................................................................................................. 26
Conclusions ........................................................................................................................................... 29
References............................................................................................................................................. 31
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