Exam (elaborations)
Certified Product Manager - Online Course and Exam - 280 Product Group / AIPMM
- Course
- Institution
Characteristics of a service and example for each - Inseparability - Bank visit Intangibility - University Course Variability - Customer Service Perishability - Airline flight What are Kotler's 4 Market Strategies? - Product, place, price, promotion What are Porter's 5 forces? - Bargaining...
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