Summary
2023 Social media summary weeks 1-6
- Course
- Institution
- Book
Short summary with the most important concepts from the slides, the book and some of the additional readings.
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
More summaries for
-
Social Media Summary Rug 2023
-
Communication Technology and its Impacts 2019-20 complete notes
Seller
Follow
enk
Content preview
SOCIAL MEDIA 2023 SUMMARIESWEEK 1
* Media - forms through which valued contents are spread or communicated to others
- forms are more important than contents, forms are individual (each is different)
* Mass media - forms of media that broadcast messages to a large audience / media becomes
associated with the media industry (information / entertainment)
* Digital media - forms of media made to work together using computing technology
- computers are linked together in a network, affordable personal computers made digital media
popular
* Social media - forms of media made to work together in a platform using computing
technology, they are loosely gated, accessible to anyone using a computer, the platform enables
social communication, most social media platforms are commercial in nature
* The commercial model - a social media company offers you a free subscription so that you
can post information about yourself, others, and the world in exchange for letting the company
sell the information that you post to third parties who wish to tailor advertisements
* Baym: Seven Key Concepts - used to differentiate digital media, and which influence how
people use them and with what effects
1. Interactivity – social vs. technical; the many modes of communication on the internet
vary in the degrees and kinds of interactivity they offer; the ability of a medium to enable
social interaction between groups or individuals (televisions does not allow interaction
between users)
, 2. Temporal structure – synchronous vs. non-synchronous (at the same time);
asynchronous communication allows very large groups to sustain interaction and gives
people time to manage their self-presentations more strategically
3. Social cues – rich vs. sparse; provide further information regarding context, the meanings
of messages, and the identities of the people interacting (body movements, eye gaze,
appearance, hear the sounds of voices, environmental influences, etc)
4. Storage – maintenance of data; human memory is poor; digital media can be stored,
replicated and retrieved;
5. Replicability – ability to copy
6. Reach – audiences can be local or global, one press of a button can reach many people
which is not the case with face-to-face communication
7. Mobility – cell phones, tablets…freedom or constraint; extent to which they are portable
-enabling people to send and receive messages regardless of location
* New technologies lead to social and cultural reorganization and reflection
* The telegraph (1800s) allowed real-time communication across long distances for the first time
* The separation of presence from communication offers us more control over our social worlds
yet subjects us to new forms of control, surveillance, and constraint
* Our autonomy is increasingly constrained by the expectation that we can be reached for
communication anytime, anywhere, and we will owe an appropriate and timely response
* Boundaries between public and private are changed by digital media
* Synchronous person-to-person and small-group communication also developed early in the
Internet's history. "Talk" was an early synchronous internet communication genre. When using
Talk, a horizontal line divided the top and lower halves of the screen, each half showing
messages from one interactant
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller enk. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.41. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
82871 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now