These lecture notes establish key, focused topics of study regarding Marketing and PR. Giving distinct notations of the ins and outs of the world of Marketing and PR.
How it can benefit a career, The importance of Marketing and PR in culture, Acknowledgement to specific marketing techniques and ...
. RESEARCH
. Have more robust detailed research.
. With diligent analysis you can make informed decisions.
Customer Analysis- Who your customers are and how they interact with the brand and demographic
background.
Competitor Analysis- Who are your competitors? How do they compete? E.g- price, product, customer service
etc.
SWOT Analysis- What are the strengths/weaknesses/opportunities, threats. Internal and external.
Channels Analysis- How do you communicate with your customers? Where are you selling? How do your
customers buy? How can people find you?
Brand Analysis- (best place to find brand context- website etc.)
- What is it?
- What is the marketplace?
- What does it sell?
- What is the image?
- How does it operate?
- What are the missions and values?
Audience analysis-
- Who's the audience?
- How can they be defined? (demographics)
- What are they interested in? (Psychographics)
- How do they act? (behaviour
- Where do they live?
- Where can I obtain information? (Research, Insights.)
- Can I create audience personas based on this research?
Channels analysis-
- What's the brand's touch point? (store, website)
- What are the sales platforms? (Shop, online stores, their party sellers.)
- What are the communication platforms? (Socials, mailing lists)
Competitor analysis-
- Who is the main competitor?
- What do they do differently?
- What is their mission?
- Are they direct / indirect competitors?
, Marketing Plan
Establish Goal
Timeline - Dedicate time for measurable goal timeline.
Where do i find this product? Channels analysis
What resources do I need? How do I find these resources?
Networking (if necessary)- relation to other industry roles.
The appeal- create an appeal to your brand/product/service.
Audience marketing - understand who your marketing audience is.
Competitor Analysis.
SWOT Analysis.
Channels Analysis.
Audience Analysis.
Marketing Approach.
Research References.
(Similar webs )
(YouGov/Audience explorer)
How to create an audience?
- What is your demographic?
- What is your product/brand/service?
- Who is your target audience?
- Is it accessible?
- Where do we sell?
- How does the customer buy?
- Effect relation to analysis research?
- SWOT analysis.
- Effective marketing plan with consideration to marketing techniques.
Where do we find our audience?
(BASED OFF EVENT AUDIENCE ANALYSIS)
- Based on line ups for events and their interaction.
- Based on ticket types.
- Based on other elements. (Cultural influence, Veganism, Queer, Alternative etc.)
- Fans of other accompanying influences. “For fans of…” (BBC, 6media, Netflix, Soundcloud
etc.)
- We need to look at all factors of audience attraction: Psychographics, Attitudes, Behaviour,
Aesthetic, Pricing, Similar interests, Time of Peak interest, Accessibility, Age audience,
Attachment to brand partnership etc.
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