"Pull through" refers to: - generating demand for your company's
product 3,070 new meds are in development for cancer. - True 6
stages of brand strategy - Brand positioning, brand personality, brand values, unique values of the brand that support the values, how the brand appears to its audience,...
"Pull through" refers to: - generating demand for your company's
product 3,070 new meds are in development for cancer. - True 6
stages of brand strategy - Brand positioning, brand personality,
brand values, unique values of the brand that support the values,
how the brand appears to its audience, internal commitment A
_____ is an inactive medication with no treatment value, used in
experimental studies. - placebo A formulary is a list of prescription
drugs approved by insurance coverage. - true A generic drug is
______ to the originator brand-name drug in dosage, strength,
safety, and quality. - bioevuivalent A low supply of oxygen due to
low blood flow is: - ischemia A patent owner has the right to
exclude others from making, using, selling or importing into the US
the ____ it describes. - invention A sample closet or cabinet is
essentially similar to a grocery store shelf. The more visibility you
can give your drug, the more likely it will be used. - True A site in
the body which generally resides on a cell surface or within the
cytoplasm. When stimulated or occupied, a biological
change/activity takes place: - receptor A substance that enhances
the action of a drug or antigen: - adjuvant A term used to refer to
drugs that are non-biological (that is, chemical) in nature: - small
molecule A type of blood cell that helps the body fight infection and
disease: - white blood cell Absorption - How the drug passes from
its side of administration into the bloodstream Absorption methods
- Oral, Buccal, sublingual, rectal, subcutaneous, intramuscular,
transdermal, topical, inhalation, intravenous According to the text,
depression is a disease that attacks the: - central nervous system
According to the text, there are ___ classes of therapeutic drugs. -
US federal govt According to the text, which of the following is
, considered "going to the next level?" - staying focused Acute
medications, such as antibiotics, are used to address short-term
illnesses or symptoms. - true Adendovirus - This vector has a large
capacity for foreign genes. Adjuvants - pg 110 Almost 98% of
employed Americans are now covered by a HMO, a preferred
provider organization, or a point-of-service plan. - false Almost
98% of employed Americans are now covered by a HMO, a
preferred provider organization, or a point-of-service plan. - false
AMA - provides ethical guidelines to physicians about appropriate
interactions with pharmaceutical companies AMA Gift guidelines -
Pg 165 Among the biotechnology medications under development,
about _____ target cancer. - 50% Anatomy - The study of basic
structures of the body Another name for biologic compound is: -
large molecule Any gifts accepted by physicians individually should
entail a benefit to the patient and not be of substantial value -
True Asymptomatic - Without signs or symptoms Average review
time for a new drug - 18 months Average wholesale price (AWP) -
Published wholesale price of list price suggested by the
manufacturer. Basic clinical pharmacology involves 3 main concepts
- Pharmacodynamics, Pharmacokinetics, drug distribution and
elimination. Because pharmaceutical sales reps work mostly out of
their home it is not important for a rep to work well in a team
environment. - false Benefits of Government-Industry Partnerhsips
- Pg 79 BID - twice a day Bioavailability - how quickly and how
much of a drug reaches its intended target site of action
Bioequivalent - when they contain the same active ingredients and
proceed virtually the same blood levels over time. Body's Major
Systems - Cardiovascular, Respiratory, nervous, musculoskeletal,
reproductive, immune Branding - pg 113 Brands should be: -
Easy to pronounce, easy to write and read, memorable, distinctive
and different from competition Carbohydrates - A nutrient that is
the body's immediate source of energy. It's broken down to glucose
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