Summary
Summary Globalisation Definitions
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An overview document summarising the definitions of globalisation and digital communication
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Definition Definition Contemporary examples SociologistsThe process where the world is becoming Wiseman: Slippery buzzword (has
Coca-Cola, Apple,
Globalisation ever more interconnected (economically, many different meanings)
McDonalds
politically, socially & environmentally) Ritzer: McDonaldisation
Transition from technical equipment to
Post to emails, Online Boelstroff: Second life
Digital revolution digital equipment (taken place over the last
shopping Bauman: Liquid modernity
three decades)
The world has become more
Skype, MS Teams, Social
Global village interconnected due to digital McLuhan: Global village
media platforms
communication
People form part of a group that is
Networked global society connected by digcom from around the LinkedIn Castells: Citizen journalism
world
Different aspects of the media are Boyle: Instant access to all
Media convergence iPhones & SmartTV’s
condensed onto one platform or device platforms
Platforms that allow people to interact, Matthews: Facebook helps bring
Social media Facebook & Instagram
share ideas & create/modify knowledge communities together
Carter: Cybercity – People create
Individuals use a form of social media to
Virtual communities LinkedIn & Cybercity an avatar & make friendships
share common interests
online
Groups of people with social connections Prensky: Digital natives &
Digital social networks
who are connected through digital media immigrants
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