Unit 18: Digital Animation and Effects Assignment 2 (Distinction)
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Course
Unit 18 - Digital Animation and Effects
Institution
PEARSON (PEARSON)
You have recently taken a job as a junior animator at a small digital media studio and have been asked to develop an animation for a client.
The client would like you to produce an animation demonstrating the importance of cyber security to present to new businesses. The animation should includ...
design and develop a digital animation and effects
design a digital animation
unit 18 digital animation and effects
unit 18 digital animation assignment 2
Written for
BTEC
PEARSON (PEARSON)
Information Technology 2016/2017 NQF
Unit 18 - Digital Animation and Effects
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Introduction-
When looking at the Target Audience of my Animation that I will create. This
animation will be based on the importance of cyber security to present to new
businesses. The animation will include relevant information for businesses to
understand and protect themselves from security threats. It should be easy to
follow for an audience. The client has asked me to create a digital animation
that is suitable for those with no knowledge of the subject. The animation
should be no longer than 2 minutes. This animation will be a persuasive
animation. I will be using relevant information, It should be done in dynamic
animation. Cyber security awareness is really important. It can affect an
organisation, this could lead to their reputational loss as well as financial loss.
I think my target audience is people in their 30s-40s who might need this kind
of animation. In order to engage my audience I will be using background
music because without any music it will be boring to watch, the background
music will improve concentration. Furthermore, my animation will be less than
2 minutes long, because short videos a viewer is likely to watch all the way
through. Also I will be using short text which will be easy to follow.
Legal & ethical issues
When looking at the legal and ethical consideration of animation,I need to
make sure that I do not breach any legal consideration for example copyright
making sure that the assets that I'm going to use are copyright free because if
copyright was breached potentially, I could get in trouble. One of the ethical
considerations is discrimination, making sure that the animation that will be
created will be suitable to be watched by the target audience without
offending them or anyone else. I will make sure that I’m representing people
the right way.
I mentioned ethical considerations and how when creating the animation, for
example racism. Ethical considerations should be considered because if the
animation does inflict hate then people would not watch it and potentially they
could find it offensive.
When using sound Files making sure that they are copyright free sound
effects and copyright free music.It is important to consider this because you
can not use sound effects that are not on your own. When looking at getting
royalty and copyright free music and sound effects then there is a website
called the pixa boy. I used this website to get my background music for my
,animation. This is a website that offers free copyright music, you can use
sound effects and music from this site.
When looking at another legal consideration that is the Font licensing. Font
needs to be licensed. The font I will be using for my animation it’s free. It's
called “DaFont”.
Hardware and software
Software that I will be using to make my animation and assets is
Adobe illustrator and adobe after effects. I have used Adobe illustrator to
make my logo and to make my assets. I have used it because it's a fantastic
tool for logo design, it has basic tools and technique.
I have used Adobe After effects for creating the actual animation. Many
professional designers or animators create 2D and 3D animations. Also it
allows users to import photographs or other visual media into their animation. I
integrated illustrator works in after effects to create my animation. After effects
is the industry standard for stunning motion graphics and visual effects to your
video.
Hardware and software requirements-
Ideas for the animation
Research (Moodboard and design ideas)-
Fonts-
This font is easy to read, and has a different style than other fonts. People
will be able to recognise it. I don’t want to make it too hard for my target
audience to read the message. So I think it’s suitable for them. The colour I
picked this text should fade into the background and people can read it
easily.
, Clear, easy to read
Big font, easy to read
Big font, good for a title, stands out
In addition to another technique that I will use is text to make the
animation persuasive. The text that I will include in my animation will be
persuasive and informative, so it matches the needs of the target
audience. The title will slide from right. The text that I will use will explain
the images. By using text in my animation, I feel that this would make it
clear because it would explain what and how it's happening. The use of
text would have a high impact on the animation because it gives the
intended audience more detail on what the animation is about
Colour palate-
This is my colour palette. I picked these
colours because this colour palette would be
ideal for the animation. I Will use read to
represent danger. Such as cyber security
threats, actor
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