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MNG4801 ASSIGNMENT 2 2023
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Table of Contents
DISCLAIMER......................................................................................................................................... 1
QUESTION 1 ........................................................................................................................................ 3
QUESTION 2: [CHAPTER 5.4.1: PAGE 149] (MAX = 1 PAGE) (10) ........................................... 4
Political-legal ..................................................................................................................................... 4
Economic ........................................................................................................................................... 4
Socio-cultural .................................................................................................................................... 5
Demographic ..................................................................................................................................... 5
Technology ........................................................................................................................................ 6
Environmental/ ecological factors .................................................................................................. 6
QUESTION 3 [CHAPTER 7.3.2.1: PAGE 219-221] (1 page: 10 marks) ..................................... 7
Threshold capabilities ...................................................................................................................... 7
Distinctive capabilities ..................................................................................................................... 7
QUESTION 4 [CHAPTER 8.4: PAGE 251] (3 PAGES: 24 MARKS) ............................................ 8
Business level strategies................................................................................................................. 8
Cost leadership ............................................................................................................................. 8
Differentiation ................................................................................................................................ 9
Focused strategies ....................................................................................................................... 9
Focused cost leadership ........................................................................................................... 10
Focused differentiation strategies ............................................................................................ 10
QUESTION 5 [CHAPTER 10.4: PAGE 328] (2 PAGES: 16 MARKS) ........................................ 11
Concentrated growth or market penetration .............................................................................. 11
Consolidation .................................................................................................................................. 12
Market development ...................................................................................................................... 12
Product development ..................................................................................................................... 12
QUESTION 6 [0.5 PAGES: 5 MARKS] ........................................................................................... 13
References .......................................................................................................................................... 14
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