Summary

Summary Resume - Strategy & Innovation Management (EBM066A05)

1 purchase

Course
Strategic Innovation Management (EBM066A05)

Institution
Rijksuniversiteit Groningen (RuG)

Summaries of Articles and Lectures, , 44 pages - Pisano, G. (2015) You Need an Innovation Strategy. Harvard Business Review, 46 (June): 44-54. - Zollo, M., Minoja, M., & Coda, V. (2018) Toward an Integrated Theory of Strategy. Strategic Management Journal, 39(6): . - Gong, Y., Kim, T-Y., Lee, ...

[Show more]

Preview 4 out of 44 pages

View example

Uploaded on July 6, 2023
Number of pages 44
Written in 2022/2023
Type Summary

strategy
innovation
management

Institution
Rijksuniversiteit Groningen (RuG)
Education
Business Administration
Course
Strategic Innovation Management (EBM066A05)

$7.99

Add to cart

Add to wishlist

100% satisfaction guarantee
Immediately available after payment
Both online and in PDF
No strings attached

Lecture 2: CREATIVITY

1) Defining Creativity
Why is creativity important?
● motivates idea generation (necessary but not sufficient criterion for innovation)
● Results in product differentiation
● valuable/rare/ imperfectly imitable and nonsubstitutable strategic resource (VRIN resource)

VRIN- difficult to imitate/ tacit knowledge/ hidden in the organization

Myths about creativity
- Pre-ordained skill (you born with it)/ Impossible to learn/ teach/ belongs to art not business

Creativity should be produced in all the departments | Stretch & provide a challenge to people enhances
creativity - it's a skills that you can train/ but it's also a trait | Everywhere in the business you need it

- Money is a Creativity motivator | Time pressure fuels creativity | Fear forces breakthroughs |
Competition beats collaboration | A streamlines organization is a creative organization

W/ money the quality of the ideas might decrease- they come with vary ideas but not the most quality/ fruitful
ones - bonuses are not good for creativity | Time- distraction from fighting the clock might affect creativity |
People sad/down VS joy/love - who experience joy & love the day before the creativity is higher & vice versa-
positive feelings fuel creativity | Sometimes competition works but in most cases competition within the firm
doesn’t help creativity - often it is necessary to collaborate to fuel creativity - sometimes they do a
competition & then collaboration phase to enhance creativity | Downsizing personal affect negatively
creativity - if you do so communicate as soon as possible/ even after the fired people left the organizations
the effects of a decrease on creativity were still visible

Why is creativity difficult to do?
- Defy the status quo=it’s challenging/ vulnerable position/ social pressure/ risk (it's not a natural state
to be creative)
Root causes of not being creative: Fear of change / more work / failure / criticism / rejection / losing control

Creativity definition:
Mental process involving the generation of new ideas/ concepts, or new associations between existing ideas/
concepts- reconnecting smh we know with smh we might not understand yet
Creative output perspective: not the ideas that remain in the brain but the news we made explicit!!!

Multiple levels:
1. Creative process - e.g task that can be creative
2. Creative product - e.g more novel/ meaningful product → the extent to which the new product differs
from the competing alternatives and are meaningful to customers
3. Organizational creativity - combines the product/ context/ people (more abstract/ high level- its based
on the previous levels) → the extent to which firms create valuable, new products, services,ideas.

1

,What makes a creative idea? CRITERION/ NECESSARY DIMENSIONS

Smh can be uncreative at the start but turn out to be creative (e.g radio- its not useful since they had
cablephones but then they understood their purpose latter on)

Divergent (a) & Convergent thinking (b)
(a) - Thinking inn many dif. Ways (brainstorming) - Usually creativity is more associated with the
divergent stage- without it convergent thinking can’t be done (using imagination)/ability to think many
original, diverse ideas and elaborate them.
(b) - Ability to select or recombine existent ideas from the divergent state into (a) new creative idea(s) -
less associated with creativity (usic logic)

Creativity VS Innovation
Creativity: production of a novel idea
Innovation: successful implementation of creative ideas by an organization- leds to commercialization if
profit is intended)

2) Phases of Idea Generation

4 Phases of Idea Journey/ Idea Generation Perry-Smith & Mannucci (2017) - review of the literature w/
mixed findings

- 1st stage: IDEA GENERATION: generating different Creative ideas and selecting the most promising.
It’s related with divergent and convergent thinking | NEED: Cognitive flexibility
- 2nd stage: IDEA ELABORATION: evaluating the novels idea potential and further clarifying and
developing | NEED: Emotional Support (+ constructive feedback) in order to reduce uncertainty
- 3rd stage: IDEA CHAMPIONING: promoting novel idea & get the green light so that people allocate
resources and political cover to implement it - make the idea accepted in the organization | NEED:
Influence & legitimacy in order to be successful
- 4th stage: IDEA IMPLEMENTATION: is broken into 2 sub-phases: Production and Impact.
Production: converting idea into tangible outcome. Impact: diffusion & adoption of the innovation |
NEED: Shared vision with the entire organization & understanding (so they fully understand it)

2 Perspectives of how to look at Creativity:
A) Tie Strength- relational (Grannovetter)

2

,B) Network Structure- structural (Burt)

A) Tie strength: It refers to the tie strength/ thickness of the tie.

Strong ties (e.g family & friends)- more close people

Weak ties (e.g acquaintances, co-workers, social media influencers)- more distant people

FINDING → The weak ties/ distant ties were the ones leading up to the best recommendations for a job
(novel/ non redundant information)
For a job you should not rely on the close ties because they have the same information as me

B) Network structure: It refers to the position within the network/ individuals in networks that bridge sub-
groups have access to diverse knowledge & more power (~knowledge advantage)

FINDING → The people on the position A have a sort of a brokery role- they can (dis)connect the parts
(linking bridge) & they can overcome the structural hole (missing information from one side to the other side/
gap on two individuals who have complementary knowledge). But A knows both- so it can leverage from it/
use it in its advantage - A attains power by SPANNING HOLE.

Structural closure: dense Networks like B have a fewer structural holes→create cohesion in the social norms

How A) & B) stimulate creativity?

3

, - Coleman says that the strong ties are also important, specially when the status-quo is being defied,
strong ties are important to provide support.

BOTH views agree that access to nonredundant info facilitates recombination and creativity!!! - Leveraging
the network position leads to a better outcome.

CONNECTION TO THE ARTICLE:
- Perry-Smith, J. E. and Mannucci, P. V. (2017) From Creativity to Innovation: The Social Network
Drivers of the Four Phases of the Idea Journey. Academy of Management Review, 42 (1): 53–
79.

To come up with these ideas in the 2 initial stages the minds of the individuals are needed (tie strength) |
Then its needed to implement the acceptance within the firm, so its more about the network (network
structure)

- Paradoxes:

4

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller dimitrispoulidis. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $7.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

68175 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 15 years now

Start selling