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MNG4801 ASSIGNMENT 2 2023
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MNG4801 ASSIGNMENT 2 2023
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1|Page,MNG4801 ASSIGNMENT 02 25JULY2023
QUESTION 1: DECLARATION
2. Discuss the strategic importance of the macro-environment on
an organisation’s situation. As part of your discussion, identify and
describe the specific macro environmental factors/forces that
affected Mr Price. You need to support your discussion by
integrating the relevant theory in your discussion with practical
examples from the case study.
The macro-environment refers to the external factors that can
significantly impact an organization's performance and its ability to
achieve its goals. These factors are beyond the control of the
organization and include political, economic, social, technological,
environmental, and legal factors. Understanding and adapting to the
macro-environment is crucial for long-term sustainability and
success.
In the case of Mr Price, a South African retail company, several
macro environmental factors/forces affected its situation.
1. Economic factors: The economic conditions of a country play a
significant role in the performance of organizations. Mr Price faced
challenges due to economic factors such as high unemployment
rates and low disposable income. This affected consumer buying
power and led to reduced consumer spending. As a result, Mr Price
had to adapt its pricing strategy and offerings to cater to the
financially constrained customers.
2. Social factors: The social environment can influence consumer
preferences, values, and behaviours. Mr Price faced changing
consumer demands and preferences, particularly from the younger
generation. Customers were becoming more conscious of
sustainability and ethical sourcing. Mr Price responded by launching
2|Page
, its sustainability initiative, Better Cotton Initiative, to cater to the
changing social expectations of its customers.
3. Technological factors: Technological advancements can
significantly impact an organization's operations and create new
opportunities or threats. Mr Price recognized the importance of
technology and invested in upgrading its IT systems and e-commerce
capabilities. This focus on technology allowed the company to
improve supply chain efficiency, enhance customer experience, and
expand its online presence.
4. Political factors: The political environment of a country can have
both positive and negative implications for organizations. Mr Price
benefited from political stability in South Africa, which provided a
favourable business environment. However, political decisions such
as changes in labour regulations and minimum wage laws had an
impact on the company's labour costs and operation expenses.
5. Environmental factors: Increased environmental awareness and
regulations have compelled organizations to consider sustainability
and environmental impact in their operations. Mr Price responded to
this macro-environmental force by embracing sustainable practices
such as waste reduction and energy efficiency in its operations. This
has helped the company enhance its brand image and attract
environmentally conscious customers.
6. Legal factors: Legal factors, including regulations and laws, can
influence an organization's operations and strategic decisions. Mr
Price faced challenges related to labour laws and regulations, such as
minimum wage laws and overtime regulations. These factors
increased the company's labour costs and required a strategic
response in terms of workforce planning and cost management.
By considering and effectively responding to these macro
environmental factors, Mr Price was able to navigate through
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