Health Services Marketing HSA 305 Quiz 2 with questions and answers
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Course
HSA 305
Institution
Strayer University
Health Services Marketing HSA 305 Quiz 2 with questions and answers.Question 1
4 out of 4 points
Of the seven major types of participants in health care systems, what do advocacy organizations do?
Selected
Answer:
Seek to improve health care by increasing public awareness and raising money to
...
Of the seven major types of participants in health care systems, what do advocacy
organizations do? Selected
Answer:
Seek to improve health care by increasing public awareness and raising
money to support research.
Correct
Answer:
Seek to improve health care by increasing public awareness and raising
money to support research.
Question 2
4 out of 4 points
, Many marketing managers in the pharmaceutical sector are constrained by legal
departments concerned about:
Selected Answer:
accuracy of advertising claims.
Correct Answer:
accuracy of advertising claims.
Question 3
4 out of 4 points
In terms of promotional spending, what is sampling?
Selected
Answer:
Free samples offered to physicians or patients to test the medication
before a long term prescription is issued.
Correct
Answer:
Free samples offered to physicians or patients to test the medication
before a long term prescription is issued.
Question 4
4 out of 4 points
How is a staff-model HMO organized?
Selected Answer:
Physicians receive salaries for services rendered as employees of the plan.
Correct Answer:
Physicians receive salaries for services rendered as employees of the plan.
Question 5
4 out of 4 points
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