Email mediastudiesalevel@outlook.com for advice, tips,
offers and more.
, STUART HALL
PREFERRED READING: NEGOTIATED READING: OPPOSITIONAL READING:
1) Female demographic of gamers 1) Play the game but dislike that the 1) Don’t like game play – causes
are able to immerse themselves character is black/female violence, antisocial and criminal
for once in the franchise - 2) Or don’t like the game but activity
relatable appreciate the attempt towards 2) Don’t agree with female
2) Explorers who like the USP diversity protagonist
3) Reformers who seek social 3) May find boring but agree with 3) Strugglers who can’t afford new
justice anti-slavery message console
4) Avid AC fans 4) Not realistic view of women 4) Limitations to gameplay – hand
5) Violence is acceptable – 5) Males who like franchise but not held device
justified, harmless fun in a the protagonist 5) No interactivity to environment
controlled environment 6) Female as empowering but 6) Racists/misogynistic people
6) Gender equality violence as dangerous 7) Critics may say AC is just 'tick-
7) Younger audience with more boxing' through the use of a black
modern views female character
, TARGETING AUDIENCES
Examples RELEASE:
Hand held device – casual gamers, more attractive, 2012 (exclusive to PSVita)
included features seen on a smartphone - the release of the game on
the new PSVita suggests that
Protagonist – mixed race, attract a feminist audience – the target audience is the
challenges idea that gaming is a male dominated on-the-go gamer looking for
industry
a flexible gaming experience
YouTube videos – target audience who spend more
time online 2015 (HD general release)
- the rerelease suggests an
Downloadable content – range of interlinked content attempt to broaden the
Walkthrough's – created both officially and unofficially appeal of the game to
(UGC) – learn basic functions and build a skillset include the more traditional
gamer
Offers familiar pleasure to existing fans – narrative, - it was also likely done for
open world gameplay the profit and economic gain
Social media – reaches a broader audience
Sub-plots + quests enriches audience experience
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller mediastudiesalevel. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.83. You're not tied to anything after your purchase.
