ASSIGNMENT 1 FRONT SHEET Unit 1 Business and Business Environment
11 views 0 purchase
Course
M486 (MARKETING486)
Institution
University Of Greenwich
ASSIGNMENT 1 FRONT SHEET
Qualification BTEC Level 4 HND Diploma in Business
Unit number and title Unit 1: Business and Business Environment
Submission date Date Received 1st submission
Re-submissionDate Date Received 2nd submission
Student Name Student ID
Class
Assessor name
...
assignment 1 front sheet unit 1 business and busin
Written for
University Of Greenwich
M486 (MARKETING486)
All documents for this subject (2)
Seller
Follow
BROWSEGRADES76
Reviews received
Content preview
ASSIGNMENT 1 FRONT SHEET
Unit 1: Business and Business Environment
Qualification BTEC Level 4 HND Diploma in Business
Unit number and title Unit 1: Business and Business Environment
Date Received 1st
Submission date
submission
Date Received 2nd
Re-submissionDate
submission
Student Name Student ID
Class Assessor name
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of
plagiarism. I understand that making a false declaration is a form of malpractice.
, Table of Contents
I. The definition and basic concepts about marketing................................................................................4
1. The definition.................................................................................................................................................4
2. The basic concepts......................................................................................................................................4
II. The key roles and responsibilities of the marketing function..............................................................7
1. In organizational context............................................................................................................................7
2. in the context of current marketing environment................................................................................8
3. Marketing process........................................................................................................................................9
4. B2B and B2C marketing............................................................................................................................10
4.1 Definition.................................................................................................................................................10
4.2 The difference between B2B and B2C............................................................................................11
4.3 Conclusion.............................................................................................................................................12
III. Interrelationship between marketing function and other functional units....................................13
1.Interrelationship within organization.....................................................................................................13
2.Interrelationship in the wider organization context:..........................................................................15
3. The significance of interrelationships between marketing and other functional units of an
organization......................................................................................................................................................17
4. Key elements of marketing functions and interrelations with other functional units of
organization......................................................................................................................................................18
IV. Conclusion......................................................................................................................................................18
, I. The definition and basic concepts about marketing:
1. The definition:
Marketing is the method by which individuals are interested in the product or
service of your company. This is done by researching, analyzing and
understanding the interests of your perfect customer. Marketing covers all
elements of a company, including product growth, techniques of production,
sales, and marketing. (Forsey, 2019)
2. The basic concepts:
Marketing concepts relate to the philosophy a business use to identify and fulfill the
needs of its customers, benefiting both their customers and the company. (oxidian,
2019)
This proposes in order to satisfy the organizational objectives, an organization
should anticipate the needs and wants of consumers and satisfy these more
effectively than competitors. (oxidian, 2019)
Because the importance of customer needs and wants in marketing so we have to
understand them correctly:
- Needs: something the customer must have in their life so that they will have
needs to use the products or the services that the business has made.
- Wants: something is a wishes, shaped on trend. Wants are not essential for basic
survival.
- Demands: the customer has the potential to demand something more with their
money, what they paid.
4
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller BROWSEGRADES76. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.39. You're not tied to anything after your purchase.
