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Essentials Risk of Management A Case Study of Unilever
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In-depth analysis of Unilever risk management process
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UNIVERSITY OF CUMBRIA – ASSESSMENT SUBMISSION SHEETFOR DELIVERY ONLINE
Essentials Risk of Management
A Case Study of Unilever
Name of Degree: Executive MBA
Module Title: Essentials Risk of Management
Date Assessment Due: 5th May 2023
1
, Table of Contents
Introduction ................................................................................................................................ 3
Unilever overview...................................................................................................................... 3
Identification of Risks ................................................................................................................ 7
Analysis of Risks ....................................................................................................................... 8
Measurement of Risks ............................................................................................................... 9
Control Measures ..................................................................................................................... 11
Critique of the Risk Management Process ........................................................................... 12
Risk Response Plan Exhibit ................................................................................................. 13
Conclusion ............................................................................................................................... 16
References ................................................................................................................................ 17
2
, Introduction
Unilever is a British-Dutch transnational consumer goods company that ranks among the
world’s largest consumer companies with annual revenues of EUR 50.7 billion in 2019
(Warner, 2019). Unilever manufactures, markets, and distributes personal care products,
cleaning agents, and food items worldwide, with 169,000 employees in 2020 (Warner, 2021).
Unilever has an outstanding track record regarding sustainability and corporate responsibility.
They adopted the Responsible Sourcing strategy, intending to make 100% of plastic packaging
reusable/recyclable/compostable by 2025; currently, 34% has already reached this mark as of
2020 (Warner, 2019). In 2010, Unilever also launched its Sustainable Living Plan, which
prioritises improving health and well-being while simultaneously reducing its environmental
footprint and expanding livelihoods. Besides, Unilever boasts over 400 brands that span
multiple categories and global regions, such as food, beverages, cleaning agents, personal care,
and home care products. Some of its most recognisable brands include Dove, Lipton Tea Bags,
Ben & Jerry’s Ice Creams, and Knorr products - these brands help Unilever reach over 2.5
billion consumers globally through sales across 190 countries and sales outlets (Unilever,
2021). The company markets and distributes its products through direct sales, distributors,
franchises, and retail channels. Retail channels accounted for most of Unilever’s total revenue
in 2019; its largest European market is the UK, while India and China are its primary Asian
markets.
Unilever overview
Unilever UK is a transnational consumer goods company operating across 190 countries.
Boasting over 400 globally recognised brands across food, beverages, personal care, and home
care categories - as well as managing risks to prevent potential harm - Unilever has developed
3
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