Case
Case: Risk Management
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For the minor Event Management 1 at Stenden University we have made several cases. This case is about Risk Management. Sorry for any grammer or spelling mistakes.
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Risk management 10-03-2017EMBL-Homework
Case: Case 3, Risk management
Tutor: Wilco van der Camp
Case answered by: Raymond Douwes
Class: LM_EVENT_C
Summary case
Twenty percent of event planners say that their risk management plan was ineffective following last
week’s Brussels terror attack. 28% didn’t had a risk management plan. Risk Management plans didn’t
meet the standards.
Keywords
1. Risk Management Plan
2. Responsibility regarding risks and safety in events
3. Crowd control
4. Crowd management, and its differences
5. Risk Management Procedures
6. Risk Assessment
Keyword 1: Risk Management Plan
Definition Risk management
Definition 1: Risk management is recognizing and reacting to uncertainties to minimize negative
outcomes and maximize new chances instead of avoiding them (Rutherford Silvers, 2008).
Definition 2: The identification, analysis, assessment, control, and avoidance, minimization, or
elimination of unacceptable risks.
Riskmanagement
Rutherford Silvers (2008) says that risk is ‘the unknown’. It doesn’t always have to be something
negative, it could also be a positive possibility.
‘Risk is any condition or occurrence that might affect the outcome of an event or event activity and
might expose an event organization to loss measures in terms of probability and consequences.’
(Rutherford Silver, 2008, p.4).
There are two types of risk:
- Speculative risk: there might be a loss and there is a chance for a gain
- Absolute risk: there might be a loss and there is no chance for a gain.
A risk manager works together with the event organizer. They have to clarify to each other what the
specifications of the event are (Rutherford Silvers, 2008).
Dimensions of Risk:
What is at risk?
• People • Systems
• Property • Environment
• Finances • Image
Raymond Douwes 1
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