THINK Marketing 3rd Edition by Keith J. Tuckwell - Test Bank
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Course
Business Test Bank
Institution
Business Test Bank
Chapter 1 Contemporary Marketing
1) The American Marketing Association’s updated definition of marketing is a process that identifies a need and then offers a means of satisfying that need.
Answer: FALSE
Diff: 2 Type: TF Page Ref: 4
Skill: Recall
LO: 8
2) Organizations that conc...
, THINK Marketing, 3e
Chapter 1: Contemporary Marketing
Chapter 1 Contemporary Marketing
1) The American Marketing Association’s updated definition of marketing is a process that
identifies a need and then offers a means of satisfying that need.
Answer: FALSE
Diff: 2 Type: TF Page Ref: 4
Skill: Recall
LO: 8
2) Organizations that concentrate on what they are capable of producing follow a marketing
orientation.
Answer: FALSE
Diff: 2 Type: TF Page Ref: 6
Skill: Recall
LO: 3
3) An organization that focuses on selling more products to drive increased profits is practising
the marketing orientation.
Answer: FALSE
Diff: 2 Type: TF Page Ref: 6
Skill: Recall
LO: 3
4) Making what you can market instead of marketing what you can make is a philosophy of the
marketing era.
Answer: TRUE
Diff: 2 Type: TF Page Ref: 7
Skill: Recall
LO: 3
5) Marketing is separate and distinct from the overall organizational philosophy of a company.
Answer: FALSE
Diff: 2 Type: TF Page Ref: 4
Skill: Recall
LO: 2
6) A marketing orientation exists when all business revolves around the customer.
Answer: TRUE
Diff: 2 Type: TF Page Ref: 7
Skill: Recall
LO: 3
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