Sports and Entertainment Marketing 4th Edition Kaser - Test Bank
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Course
Sports and Entertainment TEST BANK
Institution
Sports And Entertainment TEST BANK
1. An economic impact is the effect produced by decisions made by consumers and businesses.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 3.1-2 - LO: 3.1-2
2. When a business does not make enough revenue to cover expenses, it operates at a profit.
...
Chapter 01 - What Is Sports and Entertainment Marketing?
1. Customer needs should be the primary focus of marketing.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-1 - LO: 1.1-1
2. Discretionary income is the amount individuals earn before deductions are removed from the pay.
a. True
b. False
ANSWER: False
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-2 - LO: 1.1-2
3. Selecting a good city to host the Super Bowl is an example of distribution of entertainment.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-2 - LO: 1.1-2
4. The success of entertainment events depends on promotion to prospective customers.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-2 - LO: 1.1-2
5. Any direct and personal communication with customers to assess and satisfy their needs is considered product/service
management.
a. True
b. False
ANSWER: False
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-3 - LO: 1.1-3
6. Spectators of sporting events are the potential consumers of a wide array of products including apparel, food,
automobiles, and athletic equipment.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.2-1 - LO: 1.2-1
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,Name: Class: Date:
Chapter 01 - What Is Sports and Entertainment Marketing?
7. Celebrities have become increasingly involved in NASCAR.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-2 - LO: 1.1-2
8. Sports marketing is a multibillion-dollar global industry that has a major impact on the economy.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.2-2 - LO: 1.2-2
9. Ambush marketing takes place when an organization is the sole sponsor of an event.
a. True
b. False
ANSWER: False
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.3-2 - LO: 1.3-2
10. Early television took promotion and advertising to a new level.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.3-2 - LO: 1.3-2
11. Consumer demand has little to no impact on prices assigned to sports and entertainment events and goods.
a. True
b. False
ANSWER: False
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-2 - LO: 1.1-2
12. Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they
meet customer needs.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-3 - LO: 1.1-3
Chapter 01 - What Is Sports and Entertainment Marketing?
a. developing b. maintaining
c. improving d. all of the above
ANSWER: d
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-3 - LO: 1.1-3
14. Marketing is the creation and maintenance of
a. sales b. satisfying exchange
relationships
c. a favorable d. financial resources
image
ANSWER: b
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-1 - LO: 1.1-1
15. Gathering and using information about customers to improve business decision making involves
a. marketing-information b. promotion
management
c. product/service management d. distribution
ANSWER: a
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-3 - LO: 1.1-3
16. Financing
a. is one of the six core standards of marketing b. involves budgeting for marketing
activities
c. involves offering customers different forms of payment for a d. both b and c
company’s products or services
ANSWER: d
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-3 - LO: 1.1-3
17. The success of sports marketing does not depend upon
a. new opportunities b. ambush marketing
c. timing d. gross impressions
ANSWER: b
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.2-1 - LO: 1.2-1
18. Marketing involves
a. creation of satisfying exchange relationships b. maintenance of exchange relationships
c. satisfaction for businesses and customers d. all of the above
ANSWER: d
POINTS: 1
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