Summary
Summary / Summary Sustainability Marketing
- Course
- Institution
- Book
Full summary of the book Sustainability Marketing [Chapter 1 - 11]
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
6 reviews
By: snoops500 • 3 year ago
By: fhrdn • 6 year ago
By: peterjdb • 6 year ago
By: OlivierM • 6 year ago
By: schadha • 6 year ago
By: kimhazewinkel • 7 year ago
Seller
Follow
lynnmeier
Reviews received
Content preview
PART I Understanding Sustainability and Marketing1 Marketing in the Twenty–First Century
Challenges for the Twenty–First Century are:
- Population
- Poverty - almost half of the world’s population lives on less than two dollars a day
- Health - although improvements in health technology have raised the life quality, a number of health
issues continued to threaten the quality of lives worldwide
- Urbanization
- Resource depletion - more aluminium, copper, oil etc. were consumed in the twentieths century than all
previous centuries combined
- Eco-system damage – Eco-systems provide food and regulate the climate and temperature.
- Eroding cultural diversity
- Food
- Water
- Climate change
Sustainable development is the kind of development that meets the needs of the present, without
compromising the ability of future generations to meet their own needs. The key principles of sustainability are
either explicitly expressed in the Brundtland definition or implied by it:
- Needs: concern for social justice and an anthropocentric viewpoint.
- Equity: fair distribution of costs and benefits of economic development over countries, regions, races, age
groups and between the sexes.
- Intergenerationality: seeking balance between present needs and future generations.
- Global environmentalism: the environment as a holistic, dynamic and vulnerable physical system with a
finite ability to provide our production, and consumption systems with resources.
The Ecological Footprint has emerged as the world’s premier measure of humanity’s demand on nature. It
measures how much land and water area a human population requires to produce the resource it consumes
and to absorb its carbon dioxide emissions, using prevailing technology.
Sustainability approaches over the past decades are:
- Status quo oriented: maintaining current lifestyle.
- Reform oriented: promoted by groups like the international union for conservation of nature.
- Transformation oriented: inspired by Club of Rome; aiming at societies being socially equitable,
ecologically oriented and ultimately sustainable.
The Evolution of Marketing Thought:
Marketing can be conceived in many ways: as a commercial activity, management function/department,
business process, philosophy or as a discipline. By the end of the 1970s, the evolution of the core components
of modern mainstream marketing thinking was largely complete. The foundations of marketing theory and
practice are:
- Marketing philosophy: meeting the needs and wants of the customer is the principle around which a
business should be organized and from which success in the market and profitability will flow.
- Marketing environment: the principle that marketing should be an outwardly focused function within a
business, helping it to understand and respond to the environment within which it exists.
- Marketing research: to ensure that the marketing decisions, particularly concerning customers and their
wants, are based on insights derived from research.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller lynnmeier. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $4.40. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
78998 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now