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Unit 10 Market research in business
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Complete Unit 10 P1-P5 digit: pass
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Assignment brief – QCF BTECAssignment front sheet
Qualification Unit number and title
BTEC National, level 3, National in Business Unit 10 – Market Research in Business
Student name Assessor name
S. Demmer
Date issued Interim Deadline Final Deadline Submitted on
14-11-2016 27-1-2017
Assignment title – Market Research in Business
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.
Criteria To achieve the criteria the evidence must show Task no. Evidence
reference that the student is able to:
P1 Describe types of market research
1
P2
Explain how different market research
methods have been used to make a marketing 2
decision within a selected situation or business
P3
Plan market research for a selected product/service
using appropriate methods of data collection 3
P4 Conduct primary and secondary
Research for a selected product/service making use of 4
identifiable sampling techniques
P5
Interpret findings from the research presenting them
clearly in an appropriate format 7
M1
Explain, with examples, how different market research
methods are appropriate to assist different marketing 5
situations
M2
Explain the reasons for choosing the particular method
of data collection for a selected product/service 6
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