Exam (elaborations)
WGU D077 Marketing Mix exam 2023/ 42 Questions with 100% correct Answers/ Verified.
- Course
- Institution
WGU D077 Marketing Mix exam 2023/ 42 Questions with 100% correct Answers/ Verified.
[Show more]
Seller
Follow
NurseSallyD
Reviews received
Content preview
WGU D077 Marketing Mix exam2023/ 42 Questions with 100%
correct Answers/ Verified.
Marketing Mix - -the set of tactical marketing tools - product,
price, place, and promotion - that the firm blends to produce the
response it wants in the target market.
-product - -Refers to goods, services, or even ideas.
-Product Life Cycle - -introduction, growth, maturity, decline
-product mix - -consists of all of the product lines offered by an
organization
-price - -that which is given up in an exchange to acquire a good
or service
-price skimming - -A pricing strategy that involves setting prices
higher than those of the competition, the lowering as competition
grows.
-penetration pricing - -setting a low initial price on a new product
to appeal immediately to the mass market and gain market share
-leader pricing - -setting some very low prices to get customers
into retail stores
-Bundling - -grouping two or more products together and pricing
them as a unit
-prestige pricing - -setting a high price so that quality or status
conscious consumers will be attracted to the product and buy it
-Competitive Pricing Strategies - -Pricing strategy designed to
deemphasize price as a competitive variable by pricing a good or
service at the level of comparable offerings.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller NurseSallyD. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.39. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
78600 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now