Consumer Behavior 4220 Mizzou Study Guide Exam 1

demographics Correct Answers age, gender, family structure, race/ethnicity, social class and income, geography, lifestyles psychographics Correct Answers Used in segmentation; delves into how consumers describe themselves; psychological and lifestyle characteristics Consumer Behavior and the consumption process Correct Answers the process involved when people select, purchase, use or dispose products/services/ideas/experiences to satisfy needs or desires involves prepurshase, purchase, and postpurchase issues why do firms exist? Correct Answers to satisfy a consumer's needs and wants? heavy vs. light users Correct Answers heavy users: 20% of users make up 80% of sales database marketing Correct Answers tracking specific consumers' buying habits and crafting products and messages tailored precisely to people's wants relationship marketing Correct Answers interacting with customers on a regular basis example: birthday emails role theory Correct Answers products may help us play certain roles such as business clothes may portray an intern or professional consumer-brand attachments Correct Answers self-concept attachment nostalgic attachment interdependence love self concept attachment Correct Answers someone says something about you and who you are nostalgic attachment Correct Answers a tie to the past that makes us feel comfortable interdependence Correct Answers relying on something to live out daily life love attachments Correct Answers feelings of happiness from a brand motivations for buying products Correct Answers utilitarian/a need