Summary
Summary Case 2 How to manage innovations in healthcare?
- Course
- Institution
Complete Literature summary according to the case
[Show more]
Seller
Follow
lonvanalst
Reviews received
Content preview
Case 2: How to manage innovations in healthcare?Learning goals:
How to manage innovations in healthcare?
1. What are different phases of innovation?
2. Who is involved in innovation management?
a. Which phase, which people?
b. Role of manager?
3. What are the different theories in innovation management?
a. PAT?
4. What are the differences and challenges in innovation management between
biopharma, medical devices and service innovation?
For the more general, start with chapter one of Goffin, then chapter 2 Barlow.
Healthcare learning goals chapter 4 Barlow.
Literature suggestions:
Barlow J (2017). Managing innovation in healthcare. World Scientific, New Jersey, USA.
- Chapter 2: Technology and innovation management: the nuts and bolts (p. 44-50 &
64-65)
o Section: New product development
From the perspective of companies pro-ducing innovative products, the ideal process
is one where uncertainty is gradu-ally reduced by tackling R&D in a series of stages in
which emerging problems are systematically addressed. In this way, the product
moves along a logical pathway, starting with initial scanning of potential user needs,
progressing through technology development and prototyping, refining the product and
finally launching it on the mar-ket.
,Central to this aspect of technology and innovation management is the acquisition of
knowledge obtained through market research, competitor analysis, and technological R&D.
This allows uncertainty to be converted into measur-able risk, an ability to take a calculated
decision about whether or not to proceed with an innovation project. This process has often
been described in terms of a ‘development funnel’, where many ideas or prototypes
are progressively whittled down as uncertainty is reduced and external and internal
resource constraints come into play.
Actively managing the progress of technology projects from inception to development
and commercialisation requires some form of structured decision-making process. In
the ‘stage-gate’ model of Robert Cooper, innovation projects have to meet specific
decision criteria, ‘gates’, as they move through a series of discrete stages. Different
variations on this idea exist, such as the notion of ‘fuzzy’ — less rigid — gates, and the
number of gates varies, but the basic stages are:
- Concept generation — identifying the opportunities for new products and services.
- Project assessment and selection — screening and choosing options which
satisfy certain criteria.
- Development — translating concepts and options into a product and testing the
winning ideas.
- Commercialisation — launching and marketing the new product.
, In practice, new product development is not usually the simple, linear, and unidirectional
process implied by these models.
Nichols proposes an ‘innovation rocket’ in which the end goal is clearly established through
a full understanding of the problem, multiple ideas are generated in a process of
‘combustion’, potentially fruitful mixes are then subject to more detailed R&D and attention
from possible funders and partners, and the best ideas are ‘accelerated’ through the
development process.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller lonvanalst. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.89. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
72042 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now
Recently viewed by you
