Test Bank for Operations Management 1st Edition by Cachon
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Course
Operations Management - Test Bank
Institution
Operations Management - Test Bank
Chapter 03 Test Bank KEY
1. The primary purpose of a process analysis is to crowdsource new product ideas.
FALSE
The purpose of process an alysisis to improve a process.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Gradable: automatic
L...
, Chapter 01 Test Bank KEY
1. Supply is a set of products or services a business offers to its customers.
TRUE
Supply is a set of products or services a business offers to its customers.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Gradable: automatic
Learning Objective: 01-01 Identify the drivers of customer utility.
Topic: The Customers View of the World
2. Consumption utility is composed of price and convenience.
FALSE
Consumption utility is composed of performance and fit.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Gradable: automatic
Learning Objective: 01-01 Identify the drivers of customer utility.
Topic: The Customers View of the World
3. Firm A Pareto dominates firm B means that firm A’s product or service is inferior to that of
firm B on all dimensions of the customer utility function.
FALSE
Firm A Pareto dominates firm B means that firm A’s product or service is superior to that of firm
B on all dimensions of the customer utility function.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Gradable: automatic
Learning Objective: 01-02 Explain inefficiencies and determine if a firm is on the efficient frontier.
Topic: A Firms Strategic Trade-Offs
4. A firm reduces inefficiencies by making trade-offs.
FALSE
A firm reduces inefficiencies so that it does not have to sacrifice one performance dimension
versus another.
, Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Gradable: automatic
Learning Objective: 01-02 Explain inefficiencies and determine if a firm is on the efficient frontier.
Topic: Overcoming Inefficiencies: The Three System Inhibitors
5. Reducing inefficiencies will increase a firm’s profitability.
TRUE
Reducing inefficiencies by increasing what the customer is willing to pay and/or decreasing costs
will increase a firm’s profitability.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Gradable: automatic
Learning Objective: 01-02 Explain inefficiencies and determine if a firm is on the efficient frontier.
Topic: Overcoming Inefficiencies: The Three System Inhibitors
6. Every work requires operations.
TRUE
Every work requires operations to do the work and/or to improve the work.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Gradable: automatic
Learning Objective: 01-04 Explain what work in operations management looks like.
Topic: Operations Management: An Overview of the Book
7. "Who are the customers?" is NOT an operations management–related question.
FALSE
"Who are the customers?" is an operations management–related question because it corresponds
to the consumption utility component of the consumer utility function.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Gradable: automatic
Learning Objective: 01-05 Articulate the key operational decisions a firm needs to make to match supply with demand.
Topic: Operations Management: An Overview of the Book
, Supply is the set of products or services offered by a business to its customers.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Gradable: automatic
Learning Objective: 01-01 Identify the drivers of customer utility.
Topic: Introduction
Topic: The Customers View of the World
9. The set of products or services customers want is called:
A. demand.
B. bundle.
C. supply.
D. value.
Demand is the set of products or services customers want.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Gradable: automatic
Learning Objective: 01-01 Identify the drivers of customer utility.
Topic: Introduction
Topic: The Customers View of the World
10. "Match supply with demand" means:
A. tell customers what they want.
B. offer customers what they want.
C. explain to customers what they want.
D. invest in marketing.
"Offer customers what they want" is another way of saying "match supply with demand."
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Gradable: automatic
Learning Objective: 01-05 Articulate the key operational decisions a firm needs to make to match supply with demand.
Topic: Introduction
Topic: The Customers View of the World
11. Which of the following is NOT a goal of operations management?
A. Understanding the drivers of customer utility
B. Match supply with demand
C. Make a profit while providing customers what they want
D. Provide great products at low prices to customers
Understanding demand is a goal of marketing.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Gradable: automatic
Learning Objective: 01-05 Articulate the key operational decisions a firm needs to make to match supply with demand.
Topic: Introduction
Topic: The Customers View of the World
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