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ETP2601 Assignment 4.
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ETP2601Assignment 4
(ANSWERS)
Semester 2
2023
ADMIN
[COMPANY NAME]
, QUESTION 1 Read the following case study and answer the questions that
follow SHE. LEADS. AFRICA (SLA) Founders: Yasmin Belo-Osagie and Afua
Osei Year: 2014 Twitter: @sheleadsafrica Membership: 150 000 “The future is
female” is a popular phrase used to describe the strides women have made in
business and in their communities. Encapsulated by Madame Gandhi, a
popular blogger and activist, the slogan “the future is female” does not mean
females over male, it means that “circular organisations of leadership may
serve each one of us better than hierarchical ones”. This statement is
synonymous with the works of the SLA founders Yasmin Belo-Osagie and
Afua Osei. When this Pan African networking movement was launched in
2014, the aim was to connect Pan-African female entrepreneurs by providing
digital networking and an empowerment platform that would build the profile of
women in business across the continent of Africa. Within a month of the
launch, their movement caught the attention of over 500 applicants in over 25
countries. Today, through various programmes such as pitch competitions for
aspiring entrepreneurs, accelerator programmes and grants, SLA connects
over 150 000 women from more than 30 countries. Through the online content
and Pan African events, SLA provides training and mentorship to young
professional women and entrepreneurs. Other programmes include training
on business strategy, digital marketing and finance. Their events include
masterclasses and a popular event called the SLAY festival where expert-led
sessions discuss topics such as securing promotions, monetising creativity
and creating wealth beyond the pay cheque. By joining their online platform,
members get access to daily support on business management and building a
successful career. The vision of SLA is to identify, support and fund the next
generation of female entrepreneurs. The #SheMeansBusiness is free digital
marketing training offered in partnership with Facebook. This training teaches
female entrepreneurs how to utilise digital resources to help take their
business online and compete in a global marketplace. The She Means
Business training includes: September 2023- ETP2601 3 • High-level digital
marketing and business strategy skills training • Energetic training from
seasoned trainers to assist students launch their businesses while in school •
A day to hang out and network with fellow schoolmates and the SLA team • A
chance to win some Facebook souvenirs • A certificate of attendance
distributed post-training. Source: She.Leads.Africa (2019) 1.1 From the case
study above, we have learnt that there are different common networking
spheres that are vital to the success of a business. Briefly discuss the four
spheres and make use of the case study to support your answer and give an
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