100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Exam Paper for Marketing Principles in BBA (With Answers) $10.49   Add to cart

Exam (elaborations)

Exam Paper for Marketing Principles in BBA (With Answers)

 13 views  0 purchase
  • Course
  • Institution

1. Marketing Principles 2. BBA Exam Paper 3. Marketing Exam 4. Marketing Study Material 5. BBA Marketing 6. Marketing Test 7. Marketing Quiz 8. BBA Course Material 9. Marketing Principles Questions 10. Marketing Principles Answers 11. BBA Exam Preparation 12. Marketing Practice Questions...

[Show more]

Preview 3 out of 23  pages

  • September 23, 2023
  • 23
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers
avatar-seller
,Exam Paper for Marketing Principles in BBA (With
Answers)

PAPER # 1
**Marketing Principles Exam Paper**
**Course**: Marketing Principles (BBA Program)
**Duration**: 2 hours


**Instructions**:
- Answer all questions.
- Write your answers in the provided space or on additional sheets if
necessary.
- Each question carries equal marks.
- Read each question carefully before answering.


---


**Section A: Multiple Choice Questions** (2 marks each)


1. Which of the following is NOT one of the four P's of marketing?
a) Product
b) Promotion
c) Price
d) People




2

, **Answer: d) People**


2. What is the marketing concept?
a) Maximizing sales at any cost
b) Meeting customer needs and wants while achieving organizational
objectives
c) Reducing production costs
d) Minimizing competition


**Answer: b) Meeting customer needs and wants while achieving
organizational objectives**


3. What is market segmentation?
a) The process of dividing a market into distinct groups of buyers with
different needs, characteristics, or behaviors
b) Selling products in a foreign market
c) Increasing the price of a product
d) None of the above


**Answer: a) The process of dividing a market into distinct groups of
buyers with different needs, characteristics, or behaviors**


4. Which of the following is an example of a marketing strategy?
a) Setting the price of a new product
b) Answering customer inquiries
c) Office decoration


3

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller anaszia. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $10.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

79271 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$10.49
  • (0)
  Add to cart