**Instructions**:
- Answer all questions.
- Write your answers in the provided space or on additional sheets if
necessary.
- Each question carries equal marks.
- Read each question carefully before answering.
---
**Section A: Multiple Choice Questions** (2 marks each)
1. Which of the following is NOT one of the four P's of marketing?
a) Product
b) Promotion
c) Price
d) People
2
, **Answer: d) People**
2. What is the marketing concept?
a) Maximizing sales at any cost
b) Meeting customer needs and wants while achieving organizational
objectives
c) Reducing production costs
d) Minimizing competition
**Answer: b) Meeting customer needs and wants while achieving
organizational objectives**
3. What is market segmentation?
a) The process of dividing a market into distinct groups of buyers with
different needs, characteristics, or behaviors
b) Selling products in a foreign market
c) Increasing the price of a product
d) None of the above
**Answer: a) The process of dividing a market into distinct groups of
buyers with different needs, characteristics, or behaviors**
4. Which of the following is an example of a marketing strategy?
a) Setting the price of a new product
b) Answering customer inquiries
c) Office decoration
3
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller anaszia. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.49. You're not tied to anything after your purchase.