Exam (elaborations)
INSTRUCTORS MANUAL for Principles of Marketing 18th Edition by Philip Kotler and Gary Armstrong | Complete Chapters 1-20
INSTRUCTORS MANUAL for Principles of Marketing 18th Edition by Philip Kotler and Gary Armstrong. ISBN 9780136646013, ISBN-13: 9780136713982_TABLE OF CONTENTS_ PART 1: DEFINING MARKETING AND THE MARKET ING PROCESS Marketing: Creating Customer Value and Engagement Company and Marketing Strategy: Part...
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