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Exploring Marketing Research 11th Edition Barry J. Babin - Test Bank
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Test Bank For Exploring Marketing Research 11th Edition Barry J. Babin

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  • October 3, 2023
  • 508
  • 2022/2023
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  • barry j babin
  • 11th edition
  • exploring marketing research
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,True / False

1. Marketing research attempts to provide accurate information in order to reduce uncertainty in decision-making.
a. True
b. False
ANSWER: True
POINTS: 1
REFERENCES: What Is Marketing Research?
QUESTION TYPE: True / False
HAS VARIABLES: False
NATIONAL STANDARDS: United States - BUSPROG: Promotion - BUSPROG: Analytic
DATE CREATED: 6/3/2016 10:42 PM
DATE MODIFIED: 6/9/2016 3:31 AM

2. Marketing research involves more than conducting surveys.
a. True
b. False
ANSWER: True
POINTS: 1
REFERENCES: What Is Marketing Research?
QUESTION TYPE: True / False
HAS VARIABLES: False
NATIONAL STANDARDS: United States - BUSPROG: Promotion - BUSPROG: Analytic
DATE CREATED: 6/3/2016 10:46 PM
DATE MODIFIED: 6/9/2016 3:31 AM

3. The term “research” means “to search again.”
a. True
b. False
ANSWER: True
POINTS: 1
REFERENCES: What Is Marketing Research?
QUESTION TYPE: True / False
HAS VARIABLES: False
NATIONAL STANDARDS: United States - BUSPROG: Promotion - BUSPROG: Analytic
DATE CREATED: 6/3/2016 10:47 PM
DATE MODIFIED: 6/9/2016 3:31 AM

4. A marketing researcher must be objective in order to provide accurate information.
a. True
b. False
ANSWER: True
POINTS: 1
REFERENCES: What Is Marketing Research?
QUESTION TYPE: True / False
HAS VARIABLES: False
Copyright Cengage Learning. Powered by Cognero. Page 1

,NATIONAL STANDARDS: United States - BUSPROG: Promotion - BUSPROG: Analytic
DATE CREATED: 6/3/2016 10:48 PM
DATE MODIFIED: 6/9/2016 3:31 AM

5. Marketing research is restricted to the promotion aspect of the marketing mix.
a. True
b. False
ANSWER: False
RATIONALE: Marketing research is relevant to all aspects of the marketing mix: product, pricing, promotion,
and distribution.
POINTS: 1
REFERENCES: What Is Marketing Research?
QUESTION TYPE: True / False
HAS VARIABLES: False
NATIONAL STANDAR United States - BUSPROG: Promotion - BUSPROG: Analytic
DS:
DATE CREATED: 6/3/2016 10:49 PM
DATE MODIFIED: 6/9/2016 3:31 AM

6. Marketing research should not be used by non-profit organizations.
a. True
b. False
ANSWER: False
RATIONALE: Marketing research includes efforts that assist nonprofit organizations satisfy social needs.
POINTS: 1
REFERENCES: What Is Marketing Research?
QUESTION TYPE: True / False
HAS VARIABLES: False
NATIONAL STANDARDS: United States - BUSPROG: Promotion - BUSPROG: Analytic
DATE CREATED: 6/3/2016 10:50 PM
DATE MODIFIED: 6/9/2016 3:31 AM

7. Applied marketing research is conducted to address a specific marketing decision for a specific firm or organization.
a. True
b. False
ANSWER: True
POINTS: 1
REFERENCES: Applied and Basic Marketing Research
QUESTION TYPE: True / False
HAS VARIABLES: False
NATIONAL STANDARDS: United States - BUSPROG: Promotion - BUSPROG: Analytic
DATE CREATED: 6/3/2016 10:51 PM
DATE MODIFIED: 6/9/2016 3:31 AM

8. The procedures and techniques used by applied researchers and basic researchers differ substantially.
a. True
Copyright Cengage Learning. Powered by Cognero. Page 2

, b. False
ANSWER: False
RATIONALE: All marketing research, whether basic or applied, involves the scientific method.
POINTS: 1
REFERENCES: Applied and Basic Marketing Research
QUESTION TYPE: True / False
HAS VARIABLES: False
NATIONAL STANDARDS: United States - BUSPROG: Promotion - BUSPROG: Analytic
DATE CREATED: 6/3/2016 10:52 PM
DATE MODIFIED: 6/9/2016 3:31 AM

9. The scientific method used by researchers is essentially the same process in marketing as in the physical sciences.
a. True
b. False
ANSWER: True
POINTS: 1
REFERENCES: Applied and Basic Marketing Research
QUESTION TYPE: True / False
HAS VARIABLES: False
NATIONAL STANDARDS: United States - BUSPROG: Promotion - BUSPROG: Analytic
DATE CREATED: 6/3/2016 10:53 PM
DATE MODIFIED: 6/9/2016 3:31 AM

10. When ideas can be stated in researchable terms, we have reached the analysis stage of the scientific method.
a. True
b. False
ANSWER: False
RATIONALE: At this point, we have reached the hypothesis stage of the scientific method.
POINTS: 1
REFERENCES: Applied and Basic Marketing Research
QUESTION TYPE: True / False
HAS VARIABLES: False
NATIONAL STANDARDS: United States - BUSPROG: Promotion - BUSPROG: Analytic
DATE CREATED: 6/3/2016 10:58 PM
DATE MODIFIED: 6/9/2016 3:31 AM

11. Marketing research plays a more prominent role in product-oriented companies than in customer-oriented companies.
a. True
b. False
ANSWER: False
RATIONALE: A product-oriented firm prioritizes decision making in a way that emphasizes technical superiority in
the product, and marketing research may take a backseat.
POINTS: 1
REFERENCES: Marketing Research and Strategic Management Orientation
QUESTION TYPE: True / False
HAS VARIABLES: False
Copyright Cengage Learning. Powered by Cognero. Page 3

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