MKTG 445 exam 2 (All Solved Accurately)

______________________is a philosophy that values two-way communication between the company and the Customer. A. EDI B. CRM C. IT D. RTE E. MIS correct answers CRM A(n)____________ system allows a company's business units to submit orders, issue invoices, and conduct business electronically with other company units as well as outside companies. A. IT B. CRM C. EDI D. MIS E. RTE correct answers EDI Which is a private network that allows authorized company personnel or outsiders to share information electronically in a secure fashion without generating mountains of paper? A. Data Warehouse B. Intranet C. Focus Group D. Consumer Panel E. Internet correct answers INTRAnet Intranets allow a company's information system to serve as a 24-hour nerve center, enabling A, Dell, and other companies to operate as A. CRMs B. RTEs C. MISS D. EDIs E. ITs correct answers RTEs __________________ is a joint initiative by members of a supply chain to work toward improving and optimizing aspects of the Supply chain to benefit customers. A. ECR B. RFID C. IT D. SFA E. EPOS correct answers ECR ECR systems utilize data gathered by checkout scanners to help retailers identify