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International Marketing 10th Edition by Michael R. Czinkota - Test Bank
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,Chapter 1: Global Environmental DriversTRUE/FALSE
1. International marketing is unable to retain the basic marketing tenets of value and exchange.
ANS: F PTS: 1 DIF: Easy REF: p. 5
OBJ: LO: 1-1 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
2. It is in the domestic marketing field where one can observe most closely the role of marketing as a key
agent of societal change.
ANS: F PTS: 1 DIF: Easy REF: p. 5
OBJ: LO: 1-1 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
3. Only those who participate in the transactions are exposed to international marketing and subject to its
changing influences.
ANS: F PTS: 1 DIF: Easy REF: p. 7
OBJ: LO: 1-1 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
4. To achieve success in the art of international marketing, it is necessary to be
firmly grounded in its scientific aspects.
ANS: T PTS: 1 DIF: Moderate REF: p. 7
OBJ: LO: 1-1 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
5. World trade has assumed an importance heretofore unknown to the global community and as a result,
many countries and firms have found it highly desirable to become major participants in international
marketing.
ANS: T PTS: 1 DIF: Moderate REF: p. 7
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
6. International specialization and cross-sourcing have made production much more efficient.
ANS: T PTS: 1 DIF: Easy REF: p. 7
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
7. The network of global linkages that bind us all as a result of world trade were first recognized during
the rebuilding of Europe after WWII.
ANS: F PTS: 1 DIF: Moderate REF: p. 8
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
, 8. World trade has brought about a global reorientation of corporate processes.
ANS: T PTS: 1 DIF: Easy REF: p. 10
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
9. Due to ongoing global technological innovation in marketing, products are distributed at a higher cost.
ANS: F PTS: 1 DIF: Moderate REF: p. 10
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
10. Global investment strategies, coupled with production and distribution sharing, increase the challenge
of staying in a leadership position.
ANS: T PTS: 1 DIF: Easy REF: p. 10
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
11. The level of global investment has resulted in a decrease in international debt by governments.
ANS: F PTS: 1 DIF: Moderate REF: p. 10
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
12. Currency flows and exchange rates have a greater effect on trade than government monetary policies.
ANS: T PTS: 1 DIF: Moderate REF: p. 12
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
13. The level of trade is now determined by exchange rates.
ANS: T PTS: 1 DIF: Moderate REF: p. 12
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
14. Trade flows outnumber currency flows by 100 to 1.
ANS: F PTS: 1 DIF: Easy REF: p. 12
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
15. Constant rapid technological change and vast advances in communication permit firms and countries
to quickly emulate innovation and counteract carefully designed plans.
ANS: T PTS: 1 DIF: Easy REF: p. 12
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
16. Policymakers restrict the impact of global trade and financial flows by eliminating tariffs and quotas.
ANS: F PTS: 1 DIF: Easy REF: p. 12
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
, STA: DISC: International Perspective KEY: Bloom's: Knowledge
17. Market saturation can be avoided by lengthening or rejuvenating product life cycles in other countries.
ANS: T PTS: 1 DIF: Easy REF: p. 13
OBJ: LO: 1-3 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
18. Many firms do not participate in the global market because their managers believe that international
marketing should only be carried out by large multinational corporations.
ANS: T PTS: 1 DIF: Easy REF: p. 15
OBJ: LO: 1-3 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
19. Firms are fairly consistent in their international activities because of the similarities in their levels of
experience, resources, and capabilities.
ANS: F PTS: 1 DIF: Easy REF: p. 15
OBJ: LO: 1-3 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
20. The role of government in the marketplace is decreasing dramatically.
ANS: F PTS: 1 DIF: Easy REF: p. 18
OBJ: LO: 1-3 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
MULTIPLE CHOICE
1. Which of the following best defines international marketing?
a. It is the process of planning and conducting economic forecasting in developing countries.
b. It is the process of creating a subsidiary in a neighboring country.
c. It consists of the activity, institutions, and processes across national borders that create,
communicate, deliver, and exchange offerings that have value for stakeholders and society.
d. It is the process of hiring employees from other countries to assist with advertising
messages, public communication, and the building of overall awareness.
ANS: C PTS: 1 DIF: Easy REF: p. 5
OBJ: LO: 1-1 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
2. Which of the following is a form of international marketing?
a. Government-owned operations
b. Inter-state trade
c. Joint ventures
d. Putting-out system
ANS: C PTS: 1 DIF: Easy REF: p. 5
OBJ: LO: 1-1 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
3. Export-import trade, licensing, joint ventures, wholly owned subsidiaries, turnkey operations, and
management contracts are examples of:
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