Essay
mnb3702 assessment 4 semster 2 2023
- Course
- Institution
- Book
mnb3702 assessment 4 semster 2 2023
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
More summaries for
-
MNB3701 ASSIGNMENT 1 SEMESTER 2 2024 A corporate language refers to ________. a. foreign language used informally by tourists b. language people use for informal chats with the colleagues c. nati...
-
MNB3702 Assessment 06 2024 INTRODUCTION AND COMPANY BACKGROUND INTERNATIONAL EXPANSION OPERATIONAL PLANNING
-
MNB3702 Assessment 5 mnb3702 SEMESTER 1 2024 Primary stakeholders of a company are: Which one of the following things should you not do when experiencing culture shock related stress The management...
Seller
Follow
BMZAcademy
Reviews received
Content preview
TABLE OF CONTENTS1 INTRODUCTION...................................................................................................... 2
2 OPERATIONAL PLANNING ................................................................................... 2
2.1 Knowledge management ................................................................................... 2
2.2 Human resources ............................................................................................... 3
2.3 Marketing ........................................................................................................... 3
2.4 Supply chain....................................................................................................... 4
2.5 Finance .............................................................................................................. 5
3 Conclusion.............................................................................................................. 5
4 References .............................................................................................................. 6
, 1 INTRODUCTION
Multinational enterprises (MNEs) typically employ diverse strategies to gain a competitive
advantage in the global marketplace within the realm of international business. Transsion is a
telecommunications corporation that retails a variety of mobile phone brands, including Infix and
Itel. The origin of this entity can be traced back to China, and it currently functions within the
borders of South Africa as its host nation. This essay will primarily centre on the operational
planning of Transsion, encompassing knowledge management, human resource management,
and marketing mix strategies that can enhance Transsion's positioning in the market. Additionally,
the financial challenges that Transsion is currently encountering in South Africa will also be
discussed.
2 OPERATIONAL PLANNING
2.1 KNOWLEDGE MANAGEMENT
The term "knowledge management" refers to the organisational components, procedures, and
mechanisms that facilitate the cultivation, utilisation, and dissemination of knowledge (Ode &
Ayavoo, 2020). The cooperation between internal and external teams is frequently imperative for
research and development endeavours. However, it is crucial to handle it with caution to prevent
disputes concerning intellectual property ownership. Numerous multinational enterprises (MNEs),
including Transsion, intentionally engage in innovation endeavours overseas with the objective of
accessing local knowledge. This approach is not only geared towards adapting to local demands
but also towards leveraging resources for the MNE's global operations. Multinational enterprises
(MNEs) are inherently intertwined with various local contexts, both domestically and abroad, due
to their operations in multiple host countries (Edwards, 2022). The global landscape offers
extensive prospects for knowledge acquisition and generation, however, the intricacies of
knowledge administration in this multifaceted milieu are equally extensive.
Transsion is a prominent multinational enterprise that employs the transnational strategy. The
transnational strategy endeavours to achieve cost efficiency while maintaining local
responsiveness, thereby seeking to optimise the benefits of both approaches. In multinational
enterprises that implement a localization strategy, the majority of knowledge sharing occurs
among subsidiaries, with minimal knowledge dissemination across units (Oliva & Kotabe, 2019).
At the outset, the establishment of the subsidiary may involve a transfer of knowledge from the
headquarters. However, subsequently, the subsidiary acquires an independent identity and
generates knowledge that is most effective in addressing the demands of the local markets. The
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller BMZAcademy. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $4.56. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75759 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now