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MKT 415 Promotion and Advertising Topic 1 DQ 1 Integrated Marketing Communication Impact Branding Grand Canyon
- Course
- MKT 415 (MKT415)
- Institution
- Grand Canyon University
MKT 415 Topic 1 DQ 1 How does integrated marketing communications (IMC) impact branding? Why is it important? Why is market segmentation important? What ethical considerations need to be considered in market segmentation?
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