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MKT 415 Promotion and Advertising Topic 1 Assignment Emerging Model for Integrated Marketing Communication Grand Canyon
- Course
- MKT 415 (MKT415)
- Institution
- Grand Canyon University
Description: Write a paper (750-1,000 words) that analyzes the changes to IMC strategy a company faces in light of the digital upheaval led by Google, Yahoo, Microsoft, and others. The paper should consider the five forces of competition, including competitors, buyers, suppliers, potential en...
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