Why is social media an important part of inbound marketing? social media has a one-to-one
medium you can use to market in a direct human way
When you dig deeper into the development of your buyer persona, what type of information do
you want to consider? psychographics will provide you with va...
HubSpot Quiz answers with complete
solutions
Why is social media an important part of inbound marketing? ✔✔social media has a one-to-one
medium you can use to market in a direct human way
When you dig deeper into the development of your buyer persona, what type of information do
you want to consider? ✔✔psychographics will provide you with valuable data that can
differentiate your marketing from your competitors — and that's how you convert leads into
customers and keep delighting your customers with your marketing.
True or false? The number of Facebook users across the world is only slightly fewer than the
number of people in India. ✔✔False: Population-wise, Facebook has surpassed even China, the
country with the largest population, with over 2 billion users.
True or false? Live streaming on Twitter is an important part of the social network. ✔✔True:
Over 350,000 hours of live video are streamed on Twitter every day.
What is a vanity metric? ✔✔A surface level metric that doesn't correlate with your business
success.
, Vanity metrics can be useful in certain cases, but measuring engagement or ROI is a more solid
way to prove business value.
True or false? Follower count is often considered to be a vanity metric. ✔✔True
Which KPI will executives be more responsive to? ✔✔ROI: Senior leaders will care most about
how your social media goals will help the business make money or save money.
Why should you start planning the structure of your team by looking at business goals? ✔✔To
determine what channels and content you'll need and the staffing to make it happen
Which of the following steps is NOT one you need to think about when planning how to
structure your social team? ✔✔gathering industry data to support your goal
True or false? You should develop your social media budget before you create your social media
plan. ✔✔Fasle
What did Simon Sinek recommend you do to get people to buy in to your products or ideas?
✔✔Explain to customers why they need what you're selling
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