Glossary of the words from the book Upper Intermediate Market Leader, Unit 1, 2, 3, 4, 5, 7, 8, 10, 11, 12. Words from the book translated into Dutch and synonymous in English.
H1 - Communication
Engels Nederlands Beschrijving
Articulate Je kan ideeën goed uit drukken Able to express ideas well
Coherent Samenhangend / logisch Clear and easy to understand
Eloquent Duidelijke boodschap geven Giving a clear, strong message
Extrovert Vriendelijke en sociaal Outgoing
Fluent Vloeiend Without hesitation
Focused Geconcentreerd Concentrated on one thing
Hesitant Aarzelend Tentative, unsure, or slow in speaking
Inhibited Geblokkeerd (als persoon) Not confident enough to say or do what you want
Persuasive Overtuigend Good at influencing people
Rambling Onsamenhangend Talking in a confused way
Reserved Terughoudend Reluctant to speak
Responsive Snel en positief reageren Eager to react and communicate
Sensitive Gevoelig Quick respond on changes and signals
Succinct Beknopt Short and clear
Vague Vaag Not clear
Clarify Verduidelijken To make something clear or easier
Confuse Verwarren To mix up someone’s mind or ideas
Digress Afdwalen To move away from the main subject
Engage Bezighouden To employ someone
Explain Uitleggen To make something clear
Interrupt Onderbreken To stop a person from speaking for a short period
Listen Luister Give one’s attention to a sound
Ramble Verwarrend praten of schrijven To talk or write in a confused way (for a long time)
Face to face Face to face Looking at another person
Causing offence Oorzaak veroorzaken Upsetting someone by being rude and tactless
Get away with Met iets (fouts) wegkomen Not be caught or punished when you have done
something wrong
Make things Dingen laten gebeuren Pretend something is true in order to deceive people
happen
Keep in touch with In contact blijven met iemand Keeping writing or talking to someone
Pitching Pitchen Aiming an idea or product at someone
Bush Vertraging om te praten over iets To delay talking about something
Grapevine Iets horen, omdat de informatie To hear about something because the information has
van de ene persoon is been passed from one person to another in
doorgegeven aan een andere conversation
Loop Iemand in de groep brengen To include someone in group communication
Mouth Iemand die je iets verteld die To be told something by someone who had direct
directe kennis erover heeft knowledge of it
Nutshell Iets kort en duidelijk uitleggen To give the main facts in a short, clear way
Picture Laatste informatie geven To give the latest information
Purposes Iemand niet begrijpen To not understand someone
Stick Iets niet begrijpen To not understand something
Tail Falen om iets te begrijpen To fail to understand anything
Wall Proberen te praten met iemand To try to communicate with an unresponsive person
die niet sociaal is
Wavelength Ideeën en meningen delen To share similar opinions and ideas
Unit 2 – International marketing
Woord Engelse betekenis Nederlandse betekenis
Marketing A job that involves encouraging Marketing
people to buy a product or service
Marketing mix Product, price, place and Product, prijs, plaats en promotie
, promotion
(Marketing) strategy A detailed plan for achieving Een plan om succes te behalen
success
(Marketing) plan A set of decisions about how to do Een plan van aanpak
something
Market Place where people can buy Markt
something
Market adaptation The process of changing to suit Aanpassing van de markt
different conditions
Market penetration To move into or through Marktpenetratie
something
Market segmentation Dividing all customers into groups Klanten onder verdelen in groepen
(age, education, income) (leeftijd, opleiding, inkomen)
Product Something that is made to be Product
sold, usually produced by an
industrial process
Product placement A way of advertising a product by Adverteren voor een product door
supplying it for use in films deze in films te gebruiken
(Product) portfolio A case used for carrying drawings, Product portfolio
documents etc.
(Product) feature A typical quality Product kenmerk
Customer A person who buys goods or a Klant
service
Customer profile A description of a business’s Klanten profiel
typical customers
Customer retention The fact of keeping a customer for Een klant voor een bepaalde tijd
a period houden (relatie)
Customer base The people who buy products and Klantenbestand
their name are in a document
Brand A product made by a particular Merk
company
Brand positioning Decision about how a product is Beslissing hoe een product in de
marketed in relation to other markt ligt, in opzicht van andere
products producten
Brand identity Ideas/features people thing about Kenmerken waar je aan denkt bij
by a product or brand een product/merk
Brand extension Using an existing brand name to Merk uitbreiding
introduce new products
Growing market Increasing market Groeiend markt
Developing market Increasing market Ontwikkelen van de markt
Expanding market Increasing market Groeiende market
Declining market Decreasing market Dalend markt
Questionnaire A list of questions Vragenlijst
Focus group Group who have been brought Groep mensen dat discussieert
together to discuss a particular over een onderwerp om het op te
subject to solve a problem lossen
Promotion Activities to advertise something Promotie
Survey An examination of opinions made Enquête
by asking people questions
Market sector A part of an industry that are Branche
similar in some way
Market research Information about things that Market onderzoek
people buy and their feelings
about it
Market segment Group customers who are similar Groep klanten die bijv. even oud
in their needs zijn
Market niche An opportunity to provide a Als enige bedrijf een bepaald
product that no other company product verkopen
provides
International market All over the world Internationale markt
Overseas market On the other side of the sea Overzeese markt
Domestic market Only buy by companies in their Het kopen van producten in je
own country eigen land
Worldwide market All over the world Wereldwijde markt
Launch a product Introduce a new product Introductie van een nieuw product
Introduce a product Launch a new product Introductie van een nieuw product
Bring out a product Launch a new product Product op de markt brengen om
te verkopen
Withdraw a product To take or move out a product Een product weghalen van de
markt
Special offer Goods that are sold at a lower Korting
price than usual
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