Exam (elaborations)
CSUF MKTG 351 CHAPTER 17 PRACTICE |57 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS
- Course
- Business 351
- Institution
- Allied Business School
What is advertising? -a popular form of promotion Why do new brands w/small market share tend to spend more for advertising and sales promotion? -a certain minimum level of exposure is needed to measurably affect purchase habits -after certain level of spending, diminishing returns set in...
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