Exam (elaborations)
CSUF MKTG 351 CHAPTER 11 KIM| 20 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS
- Course
- Mktg
- Institution
- Empire College School Of Business
new-product strategy a plan that links the new-product development process with the objectives of the marketing department, the business unit, and the corporation brainstorming (Idea generation) the process of getting a group to think of unlimited ways to vary a product or solve a problem ...
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