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CSUF MKTG 351-CHAPTER 14 PRACTICE EXAM |38 QUESTIONS AND ANSWERS
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CSUF MKTG 351-CHAPTER 14 PRACTICE EXAM |38 QUESTIONS AND ANSWERS
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CSUF: MKTG 351-CHAPTER 14PRACTICE EXAM 38 QUESTIONS AND
ANSWERS
Define marketing channel or channel of distribution. - answer ease the transfer of ownership as
products move from producer to business user or consumer
How do channel members facilitate the distribution process? - answer -by providing
specialization and division of labor
Define channel members. - answer all parties who negotiate with one another, buy or sell
products, and facilitate change of ownership between buyer and seller in course of moving
product form manufacturer into final consumer
Define form utility. - answer elements of composition or appearance of product that make it
desirable
Define time utility. - answer increase customer satisfaction by making goods or services at the
appropriate time
Define place utility. - answer usefulness of goods or services as a function of location at which is
made available
Define exchange utility. - answer increased value of products or services that is created as its
ownership is transferred
Define retailers. - answer firms in the channel that sell directly to consumers, provide efficiency
for consumers, and simplify distribution by cutting down transactions
Define direct channel. - answer sells directly to consumers
, What do intermediaries do in a channel? - answer -they negotiate with one another, facilitate
the change of ownership between buyers and sellers, and physically move products from the
manufacturer to the final consumer
Define merchant wholesaler. - answer a wholesaler that buys goods form manufacturers and
resells them to businesses, government agencies, and other wholesalers or retailers
What is the 1st basic channel function? - answer -transactional function; involve contacting and
communicating with prospective buyers to make them aware of existing products
What is the 2nd basic channel function? - answer -logistics function; involve transportation and
storage of assets, as well as accumulation, consolidation, and allocation for the purpose of
conforming to customer requirements
What is the 3rd basic channel function? - answer -facilitating function; which includes research
and financing
Define direct channel. - answer sell directly to consumers
Define dual distribution or multiple distribution. - answer producers using more than one or
multiple channels to distribute products or services
Define non-traditional channels. - answer help differentiate firm's product from competition
Define strategic-channel alliances. - answer enables firms to use channels from other
manufacturers that are already established
Define reverse channel. - answer channel for when consumers return products after the end of
its useful life
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