DPR2606 Exam Portfolio 2023

DPR2606 Exam Portfolio 2023 100% TRUSTED workings, explanations and solutions. For assistance call or us on +/ 2/ 5/ 4 /7 /7 /9 /5 /4 /0 /1 /3 /2 . 1 Choose a company website and do the following activities. You can select any retailer that you are familiar with. Retailers may include those for groceries, clothing, furniture, or electronics, for example. Keep in mind that the practice of public relations is about building relationships with stakeholders using different communication materials and platforms. It is not always just about advertising and/or marketing. 1.1 Indicate the name and website address (URL link) of your chosen retailer. (2) 1.2 Does the company include icons for social media platforms on its website? Indicate the social media platforms you see included on the website. (3) 1.3 Analyse ONLY ONE of the social media platforms that the company uses (e.g Facebook, Twitter, Instagram, or LinkedIn), in terms of the following: 1.3.1 Is the information posted by the company on its social media platform mostly about the company itself or about the products/services it sells? Explain why you say so, by listing FOUR reasons. (5) 1.3.2 Is the information posted by the company on the social media platform informative for the reader/customer? Explain why you say so, by listing FOUR reasons. (5) 1.3.3 Discuss an example where a customer communicated directly with a question, query, or complaint to the company on your chosen social media platform (you may provide a screenshot) and discuss the following points: • What was the nature of the question, query, or complaint by the reader/customer (2) • What was the response from the company? (2) • Do you feel the question, query, or complaint was adequately addressed? Motivate why you say so. (6) 1.4 Write your overall impression about the type of content and look of the company website you have chosen. In your response think about aspects such as information provided, user-friendliness, and interactivity of the website (5) TOTAL FOR QUESTION 1 = 30 MARK