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AIPMM - CPM PRACTICE EXAM
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AIPMM - CPM PRACTICE EXAM
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AIPMM - CPM PRACTICE EXAM QUESTIONS WITHACCURATE ANSWERS
intangibility
inseparability
variability
perishability - -Nature and characteristic of a service
-Product
Price
Promotion
Place - -What are the 4 Kotler's Market Strategies?
-Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers - -What are Porter's 5 forces?
-Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire - -What are the 7 phases of PLC?
-Conceive
Plan
Develop
Qualify - -What are the steps of NPD? (Phases)
-Market Penetration - -What is the strategy for existing market/existing
product? (Ansoff's Growth Matrix)
-Product Development - -What is the strategy for existing market/new
product? (Ansoff's Growth Matrix)
-Market Development - -What is the strategy for NEW market/existing
product? (Ansoff's Growth Matrix)
-Diversification - -What is the strategy for new market/new product?
(Ansoff's Growth Matrix)
-Introduction - -Market Objective: Gain awareness
, Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
-Growth - -Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
-Maturity - -Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
-Decline - -Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few
-Product Manager roles - -Owns strategy
Market expert
Business case dev expert
Presents needs
-Product Marketing Manager roles - -Market strategy
Marketing expert
Supports sales
Guides marketing program
-Themes
Golden Features
Timed Releases - -What are the 3 types of organizing roadmaps?
-Styles
Fad
Fashion - -What are the 3 special lifecyles?
-Core
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