Exam (elaborations)
AIPMM CPM Certification Exam/63 Questions and Answers/100% Accurate
- Course
- Institution
AIPMM CPM Certification Exam/63 Questions and Answers/100% Accurate
[Show more]
Seller
Follow
Victorious23
Reviews received
Content preview
AIPMM CPM Certification Exam/63Questions and Answers/100% Accurate
Product lifecycle stages - -1. Introduction
2. Growth
3. Maturity
4. Decline
-Product manager - -Product Managers investigate, select, and drive the
development of products for an organization, performing the activities or
product mgmt.
-Product Marketing Manager - -Act as the voice of customer to the rest of
the product team and company.
-Business Model - -Framework that describes the rationale of how an org.
creates, delivers, and captures value
-Reasons for business model - -Describe & classify businesses
Explore opportunities
Public reporting purposes
Allows managers to focus on value creation
-Business Case - -Supports planning & decision making - whether to buy,
which product to bring to market, which vendor to choose, when to
implement
Captures reasoning for creating/enhancing
-Business cases are evaluated to ensure - -1. Investment has value and
importance
2. Project will be properly managed
3. Organization has capability to deliver the benefits
4. Resources are working on highest value opportunities
5. Projects with inter-dependencies are started in optimum sequence
-Levels of a product - -1. Core - benefit
2. Actual - Product appearance - design, brand, packaging, quality,
functionality
3. Extended product - Payment terms, delivery, warranty, Maintenance &
care, on site service, education/training
-Characteristics of a service - -intangible, perishable, variable, inseparable
, -Product lifecycle phases - -Conceive, plan, develop, qualify, launch, deliver,
retire
-Name 5 key deliverables during product lifecycle and the phases they are
important - -Strategic plan, competitive analysis, market trends, MRD,
business case, PRD, product roadmaps, marketing strategic plan, Beta
program plan, launch plan, marketing plan, end of life plan
-Product lifecycle knowledge areas - -Business, market, organization,
product, customer
-Marketing objective for commercialization strategies - -Introduction - Gain
awareness
Growth - Stress differentiation
Maturity - Maintain brand loyaly
Decline - Harvest and deletion
-Product - -A good or service offered by an organization which affords a
bundle of benefits both objective (physical) and subjective (image) to a user
-Goods - -Goods marketing relates to selling physical products - durable and
nondurable
-Service Goods - -Rented goods services, owned-goods services, non-goods
services; shared services (consolidated and shared services by different units
within an organization - finance, HR, security)
-Types of consumer products - -convenience product, shopping product,
specialty product, unsought product, consumer product
-Service - -Product that is not embodied in a physical good and that
typically effects some change in another product, person, or institution
(example: painted nails)
-4 P's of Marketing - -Product, Price, Place, Promotion
-3 P's of Service - -People, Process, Physical proof
-Product line - -a group of closely related product items with similar
attributes or target markets (iPhones)
-Fill considerations - -Product attributes - fuel type, engine size, capacity,
size
-Stretch considerations - -Buying power, target customer
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Victorious23. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
80630 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now