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Product Manager Certification - AIPMM
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Product Manager Certification - AIPMM
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Product Manager Certification -AIPMM
Agile - -An umbrella term used to describe a group of iterative incremental
product development principles and methodologies that support the Agile
Manifesto
-Agile Manifesto - -A conceptual framework that emphasizes four central
values and twelve supplemental principles encompassing an iterative and
people orientated approach to product development. (Also called the
Manifesto for Agile Software Development.)
-Agile Theory - -Holds that Agile is designed to follow a non-linear path
more closely approximated to that of new product development instead of
the more predictable path of manufacturing, which typically follows a serial
process.
-Alpha Test - -Alpha test is the first formal test of a newly developed
hardware or software product by internal people. The key objectives of the
alpha test are functionality confirmation and bug identification. When the
first round of bugs has been fixed, the product goes into beta test with actual
users and customers.
-Ansoff Matrix - -Analytical tool that helps managers to devise their product
and market growth strategies
-Behavioral Design - -Creating a cohesive conceptual model for the product
that is easy to learn and understand. Behavioral design meshes the task
requirements of a product with the skills, knowledge, and capabilities of the
intended users.
-Beta Plan - -Alignment around the purpose of the beta test; clarifies the
goals of the testing to be performed and the logistics of how the test is to be
conducted.
-Beta Test - -A formal, structured, and controlled test of a new product or
product capability in order to determine market readiness.
-Body of Knowledge (BOK) - -A Body of Knowledge codifies the concepts,
definitions, processes, and activities of a given profession.
-Boston Consulting Group Market-Share Matrix (BCG Matrix) - -A commonly
used growth-share framework that categorizes products within a company's
,portfolio according to growth rate, market share, and positive or negative
cash flow.
-Boundary Role - -A position or role that sits at the intersection of two
points. In the case of product management, between the needs of the
market and those of the organization.
-Brainstorming - -A commonly used technique for developing creative
solutions to problems or to generate new ideas.
-Brand - -An identifying mark, label, trademark, imprint, or name that
distinguishes the originator, creator, or manufacturer of a product or service.
-Branding - -Originating, building, improving, and safeguarding a name or
symbol representing a specific product or service.
-Brand Equity - -The quality associated with a brand based on value
assessed over a significant period of time; the affirmative perception of a
brand or service based on customer loyalty and the positive reputation of a
service or product.
-Brand Extension - -Introducing a new or improved product by associating it
with an established brand image.
-Brand Identity - -A logo, slogan, moniker, or mark associated with a
product or service by consumers that sets it apart from competitors.
-Brand Positioning - -Optimizing a brand by having a clear concept of its
strongest points and placing it among similar products to accentuate its
superiority and uniqueness in relation to competitors.
-Burndown Chart - -A visual tool used by Agile product development teams
that represents the amount of work left to do versus time.
-Business Analysis - -The practice of analyzing business needs and
identifying viable solutions in order to enable organizational change and
deliver value to stakeholders.
-Business Analyst - -An individual that uses a prescribed set of business
analysis tools and techniques to understand business needs and identify
viable solutions that will maximize the value delivered by an organization to
its stakeholders.
-Business Case - -A well-structured document that provides the overall
justification for a product or product investment and clearly demonstrates a
cost benefit analysis.
, -Buyer - -A person or organization that acquires or seeks to acquire a
product or service in exchange for money or some other consideration.
-Buyer Personas - -A representation of a specific group or groups of buyers
who influence or make purchasing decisions about a product. Buyer
personas are used to make informed product, marketing, and sales channels
decisions.
-Category Extension - -The use of an existing or parent brand to launch
products in other categories.
-Channel Conflict - -A situation resulting from the producer of a product
competing, either inadvertently or through intent, with other parties
distributing the same product to a targeted group of customers.
-Closeout - -Refers to the processes used by a project manager to bring a
project or project phase to an organized and well-planned conclusion.
-Conceive Phase - -The first phase of the product management lifecycle
where product ideas are generated and assessed for market viability. This
phase is sometimes referred to as the fuzzy front end.
-Concept Definition - -A set of activities that occur once a specific product
concept has been identified for further exploration and analysis.
-Concept Identification - -A set of activities focused on finding new market
opportunities that may be addressed by a new product or product
development activity
-Consumer Products - -Goods and services purchased by final consumers for
personal consumption.
-Convenience Products - -Items bought on a regular basis to meet
immediate needs.
-Corporate Strategy - -Defines the overall scope and direction of a company
and details which markets the company competes in and how it will leverage
company assets and capabilities to achieve success.
-Customer Value Hierarchy - -A concept introduced by Philip Kotler that
suggests that there are five levels of a product. These five levels include: the
core benefit, the basic product, the expected product, the augmented
product, and the potential product.
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