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AIPMM Tests Exam|116 Questions with complete Answers
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AIPMM Tests Exam|116 Questions withcomplete Answers
Go To Market is a major decision point in the phase/gate model - -True
-The PEST Analysis includes political, economic, social, and technological
factors - -True
-A sign, symbol, design or combination of these is known as a ____.
A. Company Identifier
B. Brand
C. Marquee
D. Trademark - -Brand
-Product Management is the process of all of the following except:
A. Conceiving
B. Delivering
C. Servicing
D. Planning - -Servicing
-Which one of these is NOT a type of product launch?
A. Soft
B. Full-Scale
C. Minimal
D. Web 2.0 - -Web 2.0
-Printed information that appears on or with the package is____.
A. Creative Labeling
B. Competitive
C. None of the options are correct
D. Innovative labeling - -None of the options are correct
-Define Variability - -Quality of services depends on who provides them
along with when, where, and how they are provided
-Define Inseparability - -Services cannot be separated from their providers
-Conducting research is a guide to action based on reality - -True
, -What are the trait(s) of a convenience product - -Purchased frequently and
immediately, low priced
-The order of the product lifecycle is conceive, develop, plan, qualify,
deliver, launch, and retire - -False
-What is the order of the product lifecycle? - -Conceive, Plan, Develop,
Qualify, Launch, Maximize, Retire
-What type of qualitative research answers the question "how is the product
used?" - -Observation
-All of the following are characteristics of a specialty product except...
A. High price
B. Special purchase efforts
C. All of the options are characteristics of a specialty product
D. Few purchase locations
E. Brand identification - -All of the options are characteristics of a specialty
product
-When developing a roadmap a good question to ask is "what level of detail
is needed?" - -True
-Pick which product mix decision answers this question:
What is the number of products offered in each product line?
A.Length
B.Depth
C.Consistency
D.Width/Breadth - -Length
-What are the five primary activities in Porter's Value Chain Model?
A. Outbound Logistics
B. Service
C. Market Research
D. Inbound Logistics
E. Operations
F. Marketing and Sales - -Outbound Logistics
Inbound Logistics
Operations
Marketing and Sales
Service
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