Media Studies: Institutions Theories and Issues (COM3702)
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COM3702
ASSIGNMENT/ASSESSMENT 03
EXAMAMINATION PORTFOLIO
SEMSTER 02 2023
PASS WITH 75%+
ALL QUESTIONS ANSWERED
,Table of Contents
1 INTRODUCTION...................................................................................................................................1
2 MEDIA POLICY AND REGULATION.......................................................................................................1
2.1 Internal and external media regulation........................................................................................1
2.1.1 A brief overview of the Bill and whether the Bill can be regarded as internal or external
regulation.......................................................................................................................................1
2.1.2 Freedom of expression and the limitations thereof..............................................................2
2.1.3 Whether the Film and Publication Bill enhances or hinders freedom of expression.............4
2.1.4 The concept of public interest...............................................................................................5
3 MEDIA MANAGEMENT.......................................................................................................................6
3.1 Media and communications market............................................................................................6
3.1.1 Characteristics of the media as a business............................................................................6
3.1.2 The difference between intramedia competition and intermedia competition....................8
4 REPRESENTATION................................................................................................................................9
4.1 Representation defined................................................................................................................9
The selected Advertisement..............................................................................................................9
4.1.1 Defining semiotics and linking to Advertisement..................................................................9
4.1.2 Examples to be deconstructed from the advertisement.....................................................10
4.2 Media and the construction of identity (Essay)..........................................................................13
4.3 Gender and the media...............................................................................................................16
4.3.1 The stereotypes surrounding femininity and masculinity...................................................16
4.3.2 Two types of feminism........................................................................................................18
4.3.3 Two types of men or masculinity, which emerged in the 1960s as a response to feminism
.....................................................................................................................................................19
4.4 Media and the environment......................................................................................................22
Selected article................................................................................................................................22
4.4.1 Definition of Environmental Journalism and Its Link to the KZN 2022 Disaster Floods.......26
4.4.2 Summary of the KZN 2022 Disaster Floods Article..............................................................27
4.4.3 Integration of Luhmann's Explanation of Resonance..........................................................27
4.4.4 Explanation of Social Change, Global Warming, Climate Change, and the KZN 2022 Floods
.....................................................................................................................................................28
4.4.5 Representation of the KZN 2022 Floods as a Problem of Nature: Environmental Disaster
Journalism and the Economics of the Media...............................................................................28
4.5 Media and violence (Essay)........................................................................................................29
,5 CONCLUSION.....................................................................................................................................31
SELF-ASSESSMENT AND SELF-REFLECTION..........................................................................................33
SOURCES CONSULTED..........................................................................................................................34
, 1 INTRODUCTION
The following examination portfolio will provide, definitions, explanations,
elaborations and discussions based on the following: Media Policy and Regulation,
Internal and external media regulation, Media Management, Media and
communications market , Representation, Media and the construction of identity,
Gender and the media, Media and the environment, and Media and violence. A brief
overview of the Bill will be provided and then a discussion on whether the Bill can be
regarded as internal or external regulation. Five characteristics of the media will be
discussed, also, the difference between intermedia competition and intermedia
competition will be discussed. Under representation, a definition/explanation of
semiotics will be presented linking it to the selected advertisement. An essay on the
construction of identity from modernity to postmodernity and its movement towards
cyber identity will be elaborated. Additionally, a critical discussion on the differences
between feminism and masculinity will be explained. An article related to floods that
occurred in the KwaZulu Natal province in April 2022 will be chosen and questions
will be answered based on it. Lastly, a television programme that displays violence
will be selected and an essay will be written in relation to media and violence.
2 MEDIA POLICY AND REGULATION
2.1 Internal and external media regulation
2.1.1 A brief overview of the Bill and whether the Bill can be regarded as
internal or external regulation
The Constitution of the Republic of South Africa contains the Bill of Rights, which
outlines the fundamental rights of all individuals in the country (South African
Government). This document upholds democratic principles like human dignity,
1
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