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MNM3712 ASSIGNMENT 4 SEMESTER 2 2023 ESSAY
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MNM3712 ASSIGNMENT 4 SEMESTER 2 2023 ESSAY
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passmatetutorials@gmail.com MNM3712 ASSGN 1 2023 062621185/0680538213/0717513144DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE MCQ BANK
IS NOT PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A
POSSIBLE SOLUTION TO THE TASK CONSISTENT WITH THEORY OF MNM3712.
WE BELIEVE THIS WILL BE A GOOD STARTING POINT AS IT WAS PREPARED BY
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, passmatetutorials@gmail.com MNM3712 ASSGN 1 2023 062621185/0680538213/0717513144
QUESTION 1
Propose five actionable strategies for Kusta’s to expand its market reach and acquire
new customers in different provinces of South Africa. In your answer, explain how
Kusta’s can overcome location-related challenges (reconsider its distribution) and
increase its presence in diverse markets to improve customer satisfaction and loyalty.
[10]
Implement a mobile app or online ordering system: By providing a convenient and
accessible platform for customers to place their orders, Kusta’s can reach customers
across different provinces in South Africa. This will overcome location-related
challenges by allowing customers to access the business even if they are not
physically near a Kusta store. Additionally, the online platform can be customized to
offer location-specific promotions and discounts to attract customers in various
provinces.
Collaborate with local influencers and organizations: To increase its presence in
diverse markets and improve customer satisfaction, Kusta’s can partner with local
influencers or organizations in different provinces of South Africa. These partnerships
can help to raise awareness and generate interest among potential customers who
may have not been previously exposed to the brand. For example, Kusta’s can
collaborate with popular food bloggers or local sports clubs to host joint events or
create special menu items.
Customize products based on regional preferences: By understanding the diverse
preferences of customers in different provinces, Kusta’s can tailor its menu items to
cater to local tastes. This can be achieved by conducting market research or analyzing
customer feedback. Adapting the menu will not only attract new customers but also
increase customer loyalty and satisfaction.
Improve delivery logistics: To overcome location-related challenges, Kusta’s should
invest in optimizing its delivery logistics. This includes routing and scheduling
deliveries efficiently to different provinces, ensuring timely and accurate delivery of
orders. By providing reliable and fast delivery services, Kusta’s can expand its
customer base and improve customer satisfaction.
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